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BBC – "How to launch a green revolution"

Companies nowadays should be thinking about sustainability as their long-term strategy, according to Eric Barton, BBC. In the experience of Christoph Lueneburger, consultant at Egon Zehnder, New York, and author of the book A Culture of Purpose, you get to green thinking by asking how you can prepare your company for the future. “Before bringing it up the chain of command you have to ask, ‘What is the hook in what I’m proposing to make my business ready for a future where the supply of goods may change?’” Lueneburger suggested.

Full story: How to launch a green revolution on bbc.com (17 June 2014).