Boards and their companies spend millions of dollars annually on independent advice about how to compensate their CEOs. Among other things, they want to know the going rate in their industry, in other industries, and in companies of similar size. They want to know what mix of incentives and rewards are being offered in the market, and they want to be able to justify their decisions in terms of that broader context. In short, they want benchmarks against which they can measure their own compensation practices.
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