Home / Client Services / Industry Practices / Consumer / Publications / Publication / Club of Leaders | Contact Us | Search       

Publication

Germany: Consumer Practice publishes brochure on credibility

Gaining a competitive advantage through credibility was the topic of this year's Wiesbaden Dialogue, an annual meeting addressing chief executives and non-executive directors of all major segments of the German consumer industry, including fast-moving consumer goods (FMCG), durable goods, fashion, media and retail. Initiated by Egon Zehnder International's consumer practice, the two-day event offered over 100 participants the opportunity to exchange views with the firm's consultants as well as with high-ranking executives from major German corporations. The proceedings of the event are now available in the form of a brochure (in German only).
The brochure can be downloaded from Glaubwürdigkeit als Wettbewerbsvorteil. Copies can be ordered from Publications.