Egon Zehnder International is featured as an example of best practice for the integration of marketing strategy and collaboration culture in the book Marketplace Masters: How Professional Service Firms Compete to Win by Suzanne C. Lowe.

In the case study Egon Zehnder International – Aligning Marketing Strategies with Culture, the author focuses on the “culture of collaboration” typical of Egon Zehnder International. “Equality, collegiality, non-competitive internal sharing and non-hierarchical organizational structures” have been built since the firm‘s foundation in 1964 as the fundamentals of its true collaboration culture of today, Lowe writes. Not only has Egon Zehnder International proved more resilient than its competitors during the recent economic downturn, it also has a dramatically lower attrition rate and, last but not least, global clients who “return again and again,” concludes Lowe.