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Communication Director: the bridge-builder Communication Director
Today’s Communication Directors play a multi-faceted role that involves building bridges between people as well as leading, write Cagla Bekbolet and Philipp J. Fleischmann, both consultants at Egon Zehnder International, in Communication Director magazine. To interface effectively between the media and the corporate sphere Communication Directors need a media background and experience in handling crises. Strong leadership and intercultural skills are also essential for this position, which involves presiding over large global teams where conflicting dynamics can aid productivity. “The scope of their mission and the skills required puts Communication Directors on par with the company’s most senior managers,” write the authors, highlighting the Communication Director’s unique position to influence CEOs and facilitate top-level decision-making.
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