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CEOs often rise from the sales ranks and therefore have an intuitive customer focus that enables them to form close relationships with key clients. Conversely, CIOs tend to concentrate on internal stakeholders and have little interaction with external customers. To connect to external clients CIOs should get involved with new product or sales information initiatives. IT leaders also fall down when it comes to people development and need to focus more on motivating and training their staff. Often functional roles refer to their ability to serve internal customers, and certainly this ability exists, but serving the external customer is far more difficult, since you no longer share organizational culture, assumptions, knowledge, or agreement on positive results. The existing ability can be used as a foundation for developing true external customer focus.
Demand for strategic CIOs set to rise
In industries where business is closely entwined with technology, or where it can be used as a competitive advantage, demand for CIOs with a high EQ is particularly strong. Yet the current generation of IT chiefs often lacks a deep understanding of business opportunities and is unable to communicate strategically with high-level internal and external stakeholders. In other words, ambitious CIOs need to score better on Market Knowledge, Commercial Orientation and Customer Focus in order to be taken seriously as strategists. Strategy for a business means improving the profitability, revenue growth and market share, not just fixing the internal problems or even improving productivity alone.
About the CIO Executive Council and the Future-State CIO program: The CIO Executive Council was created by readers of CIO magazine and leaders within the community of CIOs to leverage the individual and collective strengths of its members to serve as trusted advisors to each other, and to advance the CIO profession and its role in driving shareholder results for their respective organizations. The CIO Executive Council's Future-State CIO program articulates how the CIO role will evolve to its full strategic potential, and offers tools, resources and outreach to help IT leaders and businesses worldwide move toward and achieve that potential. To learn more about this program, please visit www.cioexecutivecouncil.com/futurestatecio.
The co-author of this article, Reynold Lewke, was a consultant with Egon Zehnder International from 1988 to 2009.
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