Chief Marketing Officer
What makes a Chief Marketing Officer great? There is no shortage of answers: “superior strategic thinking”; “creativity”; “deep understanding of end users”; “ability to sell a vision”; “a blend of lofty thinking and practical execution”; “the courage to be counterintuitive”. Ultimately, though, the only great CMO is one who is an ideal match for your company.
How can Egon Zehnder International support chief marketing officer selection?
Our CMO Practice follows a thoroughly customized approach to identify, assess and attract top marketing leaders prepared to develop your business. From the start, our efforts are grounded in deep understanding of your business situation, strategic goals and marketing priorities. The principal steps in our process are identifying your needs, conducting planning and analysis, locating candidates, carrying out competency-based evaluations, negotiating and following up.
Our consultants – themselves former marketing executives – work with you to develop a detailed profile of your ideal CMO candidate. The clarity that comes from deep understanding of your needs, sound planning and thoughtful analysis is always worth the effort.
The best CMO candidates are not always the most obvious, so it pays to think out of the box. For example, your best candidate may be currently employed in a very different industry or at a company significantly larger or smaller than your own. No matter. Once we’ve identified the core of what you need, we can overlay the criteria across many comparable business situations and cultures.
The creative rigor our CMO Practice brings to executive search ensures that your company can access the broadest practical range of candidates capable of succeeding as your next CMO. We are also very forthright about what may work for and against your company in attracting candidates. Our consultants fine-tune the recruitment strategy to leverage your unique strengths and compensate for potential vulnerabilities.
How we operate
Egon Zehnder International excels at gauging the competencies executives have to offer. We utilize intensive behavioral interviewing and 360-degree references to evaluate your candidates. Our unusually robust assessment method allows reports with unmatched reliability concerning the levels at which candidates demonstrate the competencies that matter most to you. We can draw insightful candidate comparisons and show you how each candidate compares to best-in-class benchmarks.
Egon Zehnder International is a truly global resource. Our worldview connects you to the best marketing talent and helps your company stay closely attuned to global best practice. Our entire firm operates as a single profit center, which both encourages and rewards collaboration. The CMO Practice works seamlessly with Egon Zehnder International colleagues around the country and around the world to mobilize the resources, knowledge, and relationships needed to deliver your company extraordinary value.
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