Consumer

Now more than ever before the public image of any organization is defined by how its CEO appears in public and personally expresses and embodies its corporate communications. At the same time the challenges facing corporate communications are ever more complex: not only are the requirements in terms of reporting obligations and transparency increasingly stringent but public interest in the CEO as an individual has also grown significantly in recent years.

In the age of digital media where the power of brands of all sizes has been democratized, customer focus has become a strategic imperative for every company. This has strengthened the role of marketing and revolutionized the profile of the Chief Marketing Officer. The onetime custodians of the brand have been transformed into generalists with strong business management skills.