Technology and Communications

The global economy is characterized by accelerated business cycles that swing from boom to bust at an increasingly challenging pace. During downturns like the recent global recession, companies in all sectors tend to respond by slashing expenditure and investment to survive in a depressed market. But what kind of shape does this leave them in to turn the corner of the economic downturn and start preparing for renewed growth?

The likely winners in a troubled telecommunications industry will innovate despite the economy, and present cohesive, integrated brands to consumers at every touch point. Executing these ambitious strategies will require talented leaders with some highly specific - and hard-to-find - competencies.