Chief Digital Officer

Leaders for the tip of transformation’s spear

Lindsay Trout

Lindsay Trout Practice Leader, Palo Alto

Few organizations today are exempt from the need to transform themselves into more agile, more customer-centric enterprises. The process will differ from business to business, but in virtually every case, the tip of transformation’s spear will be digitalization — creating the systems and mindsets that leverage data to create efficiencies, engage customers and drive innovation at a scale not previously possible.

Because of the size and complexity of the task, many organizations understandably address digitalization in piecemeal fashion: mobile initiatives here, social media there, analytics in some places but not others. Difficult questions arise about business models, partnerships and the place of the enterprise in its ecosystem. Soon, the entire organization, from strategic planning to tactical implementation, can find itself enveloped in a digital fog, breeding conflicting agendas and missed opportunities.

It falls to the Chief Digital Officer and his or her team to orchestrate this torrent of activity into a coherent whole, giving it a center and a meaningful direction. This mandate reaches from working with the executive committee to determine the right structure for digital leadership to building consensus around a common digital future to overseeing implementation at a pace the organization can digest.

Egon Zehnder’s Digital Officer Practice helps companies of all sizes and industries think through the complexities of building a leadership team for transformation’s crucial digital driver. We share with our clients our extensive knowledge of best practices and common pitfalls regarding cultural fit, onboarding, integration, incentives and other issues central to successfully recruiting and retaining digital talent. We also draw upon our proprietary research to evaluate an executive’s ability to thrive amidst unforeseen challenges. The result is a holistic, effective approach to one of today’s toughest recruiting challenges.

Lindsay Trout

Lindsay Trout Practice Leader, Palo Alto

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