The importance of organizational agility in a landscape dominated by disruption was the topic of discussion at this year’s Kellogg Marketing Leadership Summit: Agility – The Key to Unlocking Growth. We were pleased to lead an interactive session on ‘Leading an Agile Organization’ with more than 80 senior marketing leaders. Through discussion and live polling, we uncovered some key insights on the important connection between leadership potential and the ability to create an agile organization.
The news story seems common now. Information about a company – working conditions, political affiliations, government relations, etc. – is made public, and the public’s opinion of the company changes. The change, just like the news, can be detracting or encouraging. Regardless, one thing in clear: in an era of mass information, brand and organizational culture can no longer live in silos.
In the past CMOs were mainly responsible for marketing brands to the outside world. Today’s CMOs are also being asked to improve the internal corporate culture that shapes those brands, reports AdvertisingAge. Why? According to a recent survey of 80 senior marketing leaders by Egon Zehnder, 95% believe that a company’s perceived culture affects consumer buying decisions.
Read Egon Zehnder’s CMO Briefing on the fourth Kellogg Marketing Leadership Summit, exploring the leadership implications of the 2014 Kellogg Summit topic: “Exceeding Market Growth Through Digital Disruption.”
The third Kellogg Marketing Leadership Summit focused on how the marketing landscape is changing and what marketers need to do to be successful in this new environment. At the conference, Dick Patton, Egon Zehnder’s US Consumer and Global Marketing Leader, and Rory Finlay, Egon Zehnder’s Global Consumer Products Practice Leader, presented on how the CMO role is diverging across several different axes and spoke with CMO attendees about how this shift is altering their jobs and the marketing landscape. Watch the videos to learn more about what Dick and Rory heard.
Read Egon Zehnder’s CMO Briefing “The Big Choice for Marketers” in which Dick Patton, Egon Zehnder’s US Consumer and Global Marketing Leader, and Rory Finlay, Egon Zehnder’s Global Consumer Products Practice Leader explore the talent implications of what they heard at the second annual Kellogg Marketing Leadership Summit.