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Egon Zehnder hosts its third annual Kellogg Marketing Summit
In Fall 2013 Egon Zehnder again sponsored and participated in Northwestern University’s third annual Kellogg Marketing Leadership Summit, which focused on how the marketing landscape is changing and what marketers need to do to be successful in this new environment. At the conference, Dick Patton, Egon’s U.S. Consumer and Global Marketing Leader, and Rory Finlay, Egon’s Global Consumer Products Practice Leader, presented on how the CMO role is diverging across several different axes and spoke with CMO attendees about how this shift is altering their jobs and the marketing landscape. Watch the videos below to learn more about what Dick and Rory heard.
View Dick Patton and Rory Finlay from Egon Zehnder query some of the world’s top CMOs to ask them their thoughts on their changing role and setting the marketing agenda in today’s complex environment.