Chief Marketing Officer - Egon Zehnder International

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What we do

What makes a Chief Marketing Officer great? There’s no shortage of answers: superior strategic thinking, creativity, deep understanding of end users, ability to sell a vision, a blend of lofty thinking and practical execution, the courage to be counterintuitive, innovation…

And of course, all of these are true. But in today’s dynamic marketplace, the two skills are that the most highly correlated with sustained success are: the ability to drive measurable results throughout many different facets of an organization and adaptability to new ways of reaching targeted customers.

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Michael J. Portland, Egon Zehnder International, Chicago

Dick Patton, Egon Zehnder International, Boston

Driving change and building value - The strategic role of senior marketing executives in industrial companies

While many industrial companies in a business-to-business sales environment have identified superior strategic marketing capabilities as a critical long-term success factor, most are unable to achieve the results they’d like from this increasingly important function.

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> In the News
Putting Marketing on ROIDS – Dick Patton in the Harvard Business Review Blog

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