Chief Marketing Officer - Egon Zehnder International

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What makes a Chief Marketing Officer great? There’s no shortage of answers: superior strategic thinking, creativity, deep understanding of end users, ability to sell a vision, a blend of lofty thinking and practical execution, the courage to be counterintuitive, innovation…

And of course, all of these are true. But in today’s dynamic marketplace, the two skills that are the most highly correlated with sustained success are: the ability to drive measurable results throughout many different facets of an organization and adaptability to new ways of reaching targeted customers.

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Dick Patton, Egon Zehnder International, Boston

The Success Formula for CMOs

The seismic changes now transforming marketing have made the role of CMO more demanding than ever. New media, new channels, and new expectations from Boards and CEOs have converged to require CMOs to constantly improve their performance and broaden their scope.

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> Publication From Brand Custodian to General Manager – The new role of the CMO	> Study CMO Council study: “Renovate to Innovate: Building Performance-Driven Marketing Organizations," sponsored by Egon Zehnder International.
> In the News Chief Marketing Officers: leading change – Dick Patton writing for Advertising Age	> Resumé Submission To submit your resumé to Egon Zehnder International please visit the Your Career section of the site.