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February 2011
Architect of Consumer Centricity
> Michael M. Meier, Düsseldorf
> Dick Patton, Boston
Article
July 2005
Driving change and building value - The strategic role of senior marketing executives in industrial companies
> Michael J. Portland, Chicago
> Dick Patton, Boston
Article
August 2011
From Brand Custodian to General Manager
> Dick Patton, Boston
> Michael M. Meier, Düsseldorf
Article
June 2008
Industrial-Strength Marketing: Getting Serious About Competing
> Sanjay Gupta, Dallas
Article
May 2010
The Success Formula for CMOs
> Dick Patton, Boston
Article
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