What makes a Chief Marketing Officer great? There’s no shortage of answers: superior strategic thinking, creativity, deep understanding of end users, ability to sell a vision, a blend of lofty thinking and practical execution, the courage to be counterintuitive, innovation…
And of course, all of these are true. But in today’s dynamic marketplace, the two skills that are the most highly correlated with sustained success are: the ability to drive measurable results throughout many different facets of an organization and adaptability to new ways of reaching targeted customers.
Customization, Creativity and Candor
Our CMO Practice follows a thoroughly customized approach to identify, assess and attract top Marketing leaders prepared to grow your business. From the start, our efforts are grounded in deep understanding of your business situation, strategic goals and marketing priorities.
Principal steps in our process are:
- Identify your needs
- Conduct planning and analysis
- Generate candidates
- Competency-based evaluation
- Negotiation
- Follow up
Our consultants – themselves former marketing executives – work with you to develop a detailed profile of your ideal CMO candidate. The clarity that comes from deep understanding of your needs, sound planning and thoughtful analysis is always worth the effort.
The best CMO candidates are not always the most obvious, so it pays to think out of the box. For example, your best candidate may be currently employed in a very different industry or at a company significantly larger or smaller than your own. No matter. Once we’ve identified the core of what you need, we can overlay the criteria across many comparable business situations and cultures.
The creative rigor our CMO Practice brings to executive search ensures your company can access the broadest practical range of candidates capable of succeeding as your next CMO. We are also very forthright about what may work for and against your company in attracting candidates. Our consultants fine–tune your recruitment strategy to leverage your unique strengths and compensate for potential vulnerabilities.
Competency-based Appraisal
Egon Zehnder International excels at gauging the competencies executives have to offer. We utilize intensive behavioral interviewing and 360 degree references to evaluate your candidates. Our unusually robust appraisal method allows reports with unmatched reliability on the levels at which candidates demonstrate the competencies that matter most to you. We can draw insightful candidate comparisons and show you how each candidate compares to best in class benchmarks.
Global Capability
Egon Zehnder International is a truly global resource. Our worldview connects you to the best marketing talent and helps your company stay closely attuned to global best practices. Our entire firm operates as a single profit center, which both encourages and rewards collaboration. The CMO Practice works seamlessly with Egon Zehnder colleagues around the world to mobilize the resources, knowledge and relationships needed to deliver your company extraordinary value.
