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Thought Leadership
The Success Formula for CMOs
The seismic changes now transforming marketing have made the role of CMO more demanding than ever. New media, new channels, and new expectations from Boards and CEOs have converged to require CMOs to constantly improve their performance and broaden their scope.
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From Brand Custodian to General Manager
In the age of digital media where the power of brands of all sizes has been democratized, customer focus has become a strategic imperative for every company. This has strengthened the role of marketing and revolutionized the profile of the Chief Marketing Officer. The onetime custodians of the brand have been transformed into generalists with strong business management skills.
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