Angus (Rory) Finlay


consultant name

Angus (Rory) Finlay Egon Zehnder, Chicago


Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. He advises global consumer companies on leadership development and talent strategy in a sector experiencing dynamic change with evolving demands on senior marketing executives and general managers. In addition to executive search, Rory counsels across a range of leadership development areas including management appraisal and accelerated integration of transitioning leaders. He is active in the firm’s Chief Marketing Officer, CEO, and Human Resources Practices.


Rory’s consumer business experience covers a wide spectrum, from navigating and driving global brand strategy across geographies to launching new brands such as Orbit chewing gum at Wrigley; re-igniting iconic brands such as Canadian Club; and driving new category-breaking innovation, such as Red Stag by Jim Beam and Altoids dark chocolate dipped mints. Prior to joining Egon Zehnder, Rory was Senior Vice President and Global Chief Marketing Officer at Beam Global Spirits & Wine Inc. Previously, while based in Munich, he led European marketing operations across 30+ countries for the Wm. Wrigley Jr. Company, then served as Vice President & General Manager of Wrigley’s Confectionary Brands. Rory started his marketing career in the textile industry at Celanese Corporation in New York. He also has extensive experience in successfully implementing organizational design and processes across geographies to drive innovation and brand impact.

Rory earned a BA (Honors) in Textile Management from the University of Leeds and an MBA from the Kellogg School of Management, Northwestern University.

News and Publications

NYC Salary History Ban is Positive Momentum, but We Must do More to Equalize Gender Pay

New York City has become the latest in the list of cities and states that are implementing new policies directly aimed at leveling the playing field, making it illegal for companies and organizations recruiting on behalf of a company to ask for the salary history of job candidates.

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

Leaders of the Future: Navigating Disruption in Consumer Goods and Retail

Egon Zehnder was privileged to be part of the 60th annual Consumer Goods Forum global summit on 15-17 June 2016. Held in Cape Town, South Africa, the summit provided a window onto the energy and opportunity of Africa— the world’s youngest continent and one of the fastest-growing consumer markets.

Forbes – Corporate Culture-based Brand Building

Brand leaders are beginning to grasp how closely the customer and the employee experience intersect and how both are shaped by corporate culture. In a blog post for Forbes, Scott Davis says it makes sense for marketing leaders to play a greater role in developing the cultural side of brands.

AdvertisingAge – Marketing Leaders on the Move

A growing number of top leaders in consumer packaged-goods are switching career paths, reports AdvertisingAge.

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A Letter To My Daughters: Stay Strong on this Long, Arduous Journey to Gender Parity

On March 8th the world will celebrate International Women’s Day, the global observance of women’s crusade for gender parity.

AdvertisingAge – CMOs Asked to Align Corporate Culture With Brands

In the past CMOs were mainly responsible for marketing brands to the outside world. Today’s CMOs are also being asked to improve the internal corporate culture that shapes those brands, reports AdvertisingAge.

The Intersection of Brand and Culture

The news story seems common now. Information about a company – working conditions, political affiliations, government relations, etc. – is made public, and the public’s opinion of the company changes. The change, just like the news, can be detracting or encouraging. Regardless, one thing in clear: in an era of mass information, brand and organizational culture can no longer live in silos.

CMO Briefing No. 10: Are you ready to lead digital disruption?

This CMO Briefing from Egon Zehnder’s Dick Patton and Rory Finlay explores the leadership implications of this year’s Kellogg Summit topic: “Exceeding Market Growth Through Digital Disruption.”

CMO Briefing No. 8: Leading the Customer-Centered Organization

On September 25-26, 2013, Egon Zehnder McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the third annual Kellogg Marketing Leadership Summit.

CMO Briefing No. 7: The Big Choice for Marketers

On October 24-25, 2012, Egon Zehnder International, McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the second annual Kellogg Marketing Leadership Summit.

The CMO Is Evolving Into New Species With Vastly Broader Range

Big Data and Digital Demand Expertise in Both New and Traditional Areas of Marketing. - The Evolution of a New Species of CMO

Evolutionary scientists use the term “cladogenesis” to describe the division of an existing species into two or more new species, often in response to radical change in the environment.

Seeking CMOs: Must Know Big Data and Digital Marketing

“The most sought after marketers today are experts in Big Data and Digital Marketing”, writes Bruce Rogers from FORBES.

CMO Redefined - Image

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

Today’s CMO is being “Redefined”

Watch Dick Patton and Rory Finlay interview leading Chief Marketing Officers on what marketers need to do to be successful in a rapidly changing marketing landscape.

C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best advice for CMOs.

Consumer Products Practice Profile

The Consumer Products segment, which covers a broad range of products including Fast Moving Consumer Goods (FMCG) & Consumer Durables, is characterised by a highly dynamic talent pool.

The Kellogg Marketing Leadership Summit Series

Egon Zehnder is a founding partner of Northwestern University’s Kellogg Marketing Leadership Summit, now in its sixth year.

Consumer Practice Profile

Egon Zehnder has worked at the cutting edge of the consumer sector for decades to attract, retain, and develop extraordinarily capable leaders with uncommon vision.

consultant name

Angus (Rory) Finlay Egon Zehnder, Chicago