Rajiv Lulla Egon Zehnder, Dallas
Rajiv Lulla, is a member of Egon Zehnder’s global Media, Technology and Communications Practice. He is passionate about digital transformation. Advertising, Media, Marketing, Telecom and Technology are on a collision course. He enjoys harnessing collision-course industry trends, along with artificial intelligence and cognitive computing to help clients incubate transformation programs, cross-pollinating innovation and talent pools across industry segments. Rajiv works with agile organizations in the Media, Entertainment, Sports, Consumer products, Retail, Technology and Communications sectors.
Before joining Egon Zehnder, Rajiv served as an Associate Partner at IBM’s Global Business Services, running digital transformation, big-data analytics, and cognitive computing/Watson opportunities for clients in New York City and Dallas. Prior to that, he founded and led the company of Sanskrt Ventures. That was preceded by several years at NDTV, India’s leading cable news network, where Rajiv served as the CEO and established NDTV Hindu. Before that he held the post of Senior Vice President at the Nexstar Broadcasting Group (now Nexstar Media Group), where he secured a buy-in for the organization’s transformation and integrated editorial processes, content creation, advertising, online distribution and analytics. Rajiv began his career in the digital media industry at Viacom, Inc. in NYC, where he brought several digital firsts for the audio streaming and radio divisions and became the company’s youngest VP, in charge of Business Development, Strategy and Operations.
Rajiv earned MS at Stanford University and an MBA at Columbia Business School. He followed that with post-MBA studies at the Kellogg School of Management at Northwestern University. He also holds an MTech degree from Indian Institute of Technology in New Delhi.