Insight Articles related to Marketing Officers

You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a simple one: What do you want to do with your professional life?

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success.

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing function?

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique imprint.

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come.

Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands part of the conversation.

What are the talent and leadership implications that CEOs are contending with as they evolve and disrupt innovation within the consumer space?

At the ninth annual Kellogg Marketing Leadership Summit, marketing leaders discussed the topic of growth.