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As CMOs continue to face obstacles in the dynamic business world, it’s important to remember the primary takeaways, gleaned while surrounded by peers who have faced or are facing similar situations, from the 2018 Marketing Leadership Summit.
Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.
What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create a marketing talent blueprint. By adopting this innovation framework, companies can better ensure the placement of the right talent to drive transformational change.
At more and more organizations, marketing has become firmly established as a C-suite function.
“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.
The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.
We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services and media sectors.
Katherine Grainger, British Olympic gold medalist in rowing, and Ben Medlock, co-founder of SwiftKey, discuss what lies beyond brains and brawn.
C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best advice for CMOs.
More and more we are seeing major companies entrusting top marketing roles to leaders with diversified industry expertise– not necessarily in the corporation’s direct business proposition. The real expertise driving the talent selection is in finding deep experience in the primary brand or marketing problem to solve.