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Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. In these times of dynamic industry change and disruption, he draws on his deep industry and consulting experience to advise clients on leadership development and talent strategy. Rory specializes in CEO assignments that deliver transformation through talent and organizational capability building. He is also active in the firm’s Board Consulting, Chief Marketing Officers, and Human Resources practices.

I get up every day to be the catalyst for changing people’s lives through great leadership. It’s through diversity of leadership and cultivating top talent that great companies positively impact themselves and make the world a better place.

Rory’s global consumer industry experience includes launching new brands, like Orbit chewing gum, at Wrigley; reigniting iconic brands, such as Canadian Club; and driving category-breaking innovations. Before joining Egon Zehnder, Rory was Senior Vice President and Global Chief Marketing Officer at Beam Global Spirits & Wine Inc. Earlier, while based in Munich, he led marketing operations across 30+ European countries for Wm. Wrigley Jr. Company before serving as the Vice President and General Manager for Wrigley’s confectionery brands. Rory began his marketing career in the textile industry at Celanese Corporation in New York.

Rory earned a BA (with honors) in textile management from the University of Leeds and an MBA from the Kellogg School of Management at Northwestern University. When not on the road, he enjoys outdoor activities such as hiking, fly fishing, and skiing near his home in Montana. Rory is married with three children and a baby granddaughter. He is a native Scot and naturalized U.S. citizen.

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Content by A. Rory Finlay

McDonald’s 2018 Global People Supplier Award

McDonald’s 2018 Global People Supplier Award

In 2015 McDonald’s Corporation began an exciting journey to transform their business. The goal was clear – to become a Better McDonald’s through its Velocity Growth Plan designed to “Retain, Regain and Convert” customers by “Making Feel Good Moments Easy for Everyone”.

 Unlocking Innovation Across the Organization: Key to Success in China’s Consumer Market

Unlocking Innovation Across the Organization: Key to Success in China’s Consumer Market

China is already the world’s largest e-commerce market— and is projected to command more than half of global e-commerce revenue by 2021.

CMO Redefined

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

NYC Salary History Ban is Positive Momentum, but We Must do More to Equalize Gender Pay

NYC Salary History Ban is Positive Momentum, but We Must do More to Equalize Gender Pay

New York City has become the latest in the list of cities and states that are implementing new policies directly aimed at leveling the playing field, making it illegal for companies and organizations recruiting on behalf of a company to ask for the salary history of job candidates.

Comfort with Paradox

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

C-Suite Perspectives: The CMO

C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best advice for CMOs.

Today’s CMO is being “Redefined”

Today’s CMO is being “Redefined”

Watch Dick Patton and Rory Finlay interview leading Chief Marketing Officers on what marketers need to do to be successful in a rapidly changing marketing landscape.

AdAge - CMOs Unlock Growth by Building Agile Organisations

AdAge - CMOs Unlock Growth by Building Agile Organisations

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

Leaders of the Future: Navigating Disruption in Consumer Goods and Retail

Leaders of the Future: Navigating Disruption in Consumer Goods and Retail

Egon Zehnder was privileged to be part of the 60th annual Consumer Goods Forum global summit on 15-17 June 2016. Held in Cape Town, South Africa, the summit provided a window onto the energy and opportunity of Africa— the world’s youngest continent and one of the fastest-growing consumer markets.

Forbes – Corporate Culture-based Brand Building

Forbes – Corporate Culture-based Brand Building

Brand leaders are beginning to grasp how closely the customer and the employee experience intersect and how both are shaped by corporate culture. In a blog post for Forbes, Scott Davis says it makes sense for marketing leaders to play a greater role in developing the cultural side of brands.

AdvertisingAge – Marketing Leaders on the Move

AdvertisingAge – Marketing Leaders on the Move

A growing number of top leaders in consumer packaged-goods are switching career paths, reports AdvertisingAge.

A Letter To My Daughters: Stay Strong on this Long, Arduous Journey to Gender Parity

A Letter To My Daughters: Stay Strong on this Long, Arduous Journey to Gender Parity

On March 8th the world will celebrate International Women’s Day, the global observance of women’s crusade for gender parity.

AdvertisingAge – CMOs Asked to Align Corporate Culture With Brands

AdvertisingAge – CMOs Asked to Align Corporate Culture With Brands

In the past CMOs were mainly responsible for marketing brands to the outside world. Today’s CMOs are also being asked to improve the internal corporate culture that shapes those brands, reports AdvertisingAge.

The Intersection of Brand and Culture

The Intersection of Brand and Culture

The news story seems common now. Information about a company – working conditions, political affiliations, government relations, etc. – is made public, and the public’s opinion of the company changes. The change, just like the news, can be detracting or encouraging. Regardless, one thing in clear: in an era of mass information, brand and organizational culture can no longer live in silos.

CMO Briefing No. 10: Are you ready to lead digital disruption?

CMO Briefing No. 10: Are you ready to lead digital disruption?

This CMO Briefing from Egon Zehnder’s Dick Patton and Rory Finlay explores the leadership implications of this year’s Kellogg Summit topic: “Exceeding Market Growth Through Digital Disruption.”

CMO Briefing No. 8: Leading the Customer-Centered Organization

CMO Briefing No. 8: Leading the Customer-Centered Organization

On September 25-26, 2013, Egon Zehnder McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the third annual Kellogg Marketing Leadership Summit.

CMO Briefing No. 7: The Big Choice for Marketers

CMO Briefing No. 7: The Big Choice for Marketers

On October 24-25, 2012, Egon Zehnder International, McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the second annual Kellogg Marketing Leadership Summit.

The CMO Is Evolving Into New Species With Vastly Broader Range

The CMO Is Evolving Into New Species With Vastly Broader Range

Big Data and Digital Demand Expertise in Both New and Traditional Areas of Marketing.

Egon Zehnder hosts its third annual Kellogg Marketing Summit

Egon Zehnder hosts its third annual Kellogg Marketing Summit

In October 2013, Egon Zehnder hosted its third annual Kellogg Marketing Summit addressing the future of the customer-centric business and the role of marketers in directing the agenda.

The Evolution of a New Species of CMO

The Evolution of a New Species of CMO

Evolutionary scientists use the term “cladogenesis” to describe the division of an existing species into two or more new species, often in response to radical change in the environment.

The Evolution of a New Species of CMO

The Evolution of a New Species of CMO

Evolutionary scientists use the term “cladogenesis” to describe the division of an existing species into two or more new species, often in response to radical change in the environment.

Seeking CMOs: Must Know Big Data and Digital Marketing

Seeking CMOs: Must Know Big Data and Digital Marketing

“The most sought after marketers today are experts in Big Data and Digital Marketing”, writes Bruce Rogers from FORBES.

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