Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.
It’s tempting to over-generalize when it comes to Millennials, especially with cybersecurity concerns. But Egon Zehnder's Global Head of Cybersecurity says these Millennials, or "Digital Natives" have a different perspective on things like SSNs posted online because they’re already out there.
Minh-Ha Nguyen, an Egon Zehnder consultant in the technology and digital practices, says that while China’s technology industry was previously seen as only capable of copying Western products, today, Chinese tech companies have become leaders in innovation.
Executives who join companies to lead a digital transformation process are faced with a range of barriers, and may even abandon the project in just a few months. He or she will walk away frustrated and tired of fighting against the tide. The reason for this is that these professionals are hired with the support and incentive of the CEO, but soon find themselves alone.
Legacy organizations must respond – or risk their survival. While each organization will transform itself in a different way, each transformation is certain to have digital at its core, because digital is driving the changes in consumer expectations, markets and products.