Consumer companies often make the mistake of equating leading innovation with leading change. In a WWD article, Minh-Ha Nguyen explains the differences between the two and how to unleash disruptive innovation within your organization.
As a steadily-growing trillion-dollar economy with a youthful, tech-savvy population, Indonesia is at once blessed with big-market opportunities and challenged by rapidly-changing customer expectations and the competitive global landscape.
“Where there is no sense of belonging, money is far too highly rated as an incentive.”
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