Sam Rosenbaum, based in Toronto, is a Consultant in Egon Zehnder’s Consumer and Technology practices. He draws on leadership experience in both high-growth and blue-chip environments to help organizations navigate the human complexities of the AI-driven era. Grounded by his academic background in psychology, he brings an empathetic yet practical perspective on behaviour, culture, and the human answers required to lead today.
Trust is a leader’s most valuable currency. It is earned through the courage to lead with vulnerability.
Prior to joining Egon Zehnder, Sam built a career in CPG brand and software product management. Most recently he was at Flipp, a retail media technology scale-up, where he held leadership roles in product management, sales, and data & analytics. Previously, at Procter & Gamble (P&G), he led iconic brands like Tide, Gain, and Downy in Canada.
Sam earned a Bachelor of Arts (Honours) in Psychology from Queen’s University and is a published author in the Journal of Personality and Social Psychology. Outside of work, he is an executive board member of a Toronto Business Improvement Area (BIA) and a dedicated amateur road cyclist. Above all, Sam’s greatest satisfaction is partnering with his wife to raise their two young sons into strong, sensitive men.
