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”Moving sustainability forward” – Radio interview with Christoph Lueneburger on KOGO Radio
Profitable and successful companies are integrating sustainability into their business model, says Christoph Lueneburger in an interview with KOGO Radio on Earth Day. The author of A Culture of Purpose outlines that the topic of sustainability should not be left to activist outside the business world. Pointing to cases outlined in his book, he describes that the topic is already part of the success story of many companies and that they are “moving sustainability forward”. In his book, Lueneburger argues that in a time where human resources are falling short, truly lived sustainability is key to attracting the best and innovative people.