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マーケティング・オフィサー

経営幹部の中で、チーフ・マーケティング・オフィサー(CMO)は最も変化のスピードが速く、かつ独特の役割を果たしています。消費財からテクノロジー企業、ヘルスケアから製造業まで、その業界が顧客中心主義を掲げ、変化のスピードが速さを増す中、CMOは組織と顧客を結びつける存在なのです。CMOはブランドコミュニケーションを牽引し、社内外の顧客にインスピレーションを与えるとともに、ますます重要となっているパフォーマンスマーケティングの分野も率いていきます。業務上の全ての課題、つまり、デジタルディスラプションやデータディスラプション、営業、イノベーション、そして全く新しい顧客経験の創造までを手掛けなければなりません。一方で、新しいエンゲージメント手法を求める顧客との第一接点としての仕事もあります。今日のCMOが成功するには、組織横断的な協力に優れ、ビジネスのバリューチェーン全体を理解することが不可欠です。これは全く新しいリーダーシップの責務です。

エゴンゼンダーのチーフ・マーケティング・オフィサー・プラクティスのコンサルタントはマーケティングを学べる世界有数の企業や最も革新的なスタートアップでの勤務経験を積んでいます。デジタルプラクティスの分野でも精力的に活動しており、企業の戦略目標に沿った敏捷なマーケティング組織を設計するお手伝いをしております。弊社は、エグゼクティブの経験とその能力、そして潜在的な力を評価・定量化できることから、未来の課題に備えるべく、最も適したマーケティングリーダーを確実に発掘するサポートを提供します。また、グローバルに展開しており、「ワン・ファーム(One Firm)」アプローチを採用していることから、このネットワークを活用して、CEOや他の経営幹部を支え、これまで以上にお客様を重視する時代を切り開くことができるダイナミックなマーケティングリーダーの採用を可能にします。

皆様と共に、業界の先端を行くマーケティングチームを構築することを楽しみにしております。


マーケティング・オフィサー コンサルタント

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker is a leader of the company’s Food Segment. He advises both B2C and B2B companies on leadership and talent strategies to drive new growth… 詳細

Ari Roitman

Ari Roitman

New York

Ari Roitman, based in New York, is active in Egon Zehnder’s Sports, Consumer and CMO practices. 詳細

Anja Herrmann

Anja Herrmann

New York

Anja Herrmann leads the firm’s US Retail, Apparel & Luxury Practice and is a core member of the Consumer and Digital practices. 詳細

Pree Rao

Pree Rao

New York

Preetam (Pree) Rao co-leads Egon Zehnder’s Global Marketing and Sales practice with a focus on helping CEOs and their teams drive topline… 詳細

Dani Aaron

Dani Aaron

New York

Dani Aaron, based in New York, is active in Egon Zehnder’s Consumer, Technology, and Communications practices. She is a valued advisor to clients… 詳細

Ashley Harding

Ashley Harding

New York

Based in New York, Ashley Harding is active in Egon Zehnder’s Consumer and Chief Marketing Officer practices. 詳細

Steve Selwood

Steve Selwood

New York

Stephen Selwood, based in New York, is a core member of Egon Zehnder’s Consumer and Financial Services Practices. He is a trusted advisor to large… 詳細

Sarah Adler

Sarah Adler

New York

Sarah Adler, based in New York City, supports companies in the global consumer products sector as an active member of Egon Zehnder. 詳細

Irina Wolpert

Irina Wolpert

New York

Based in New York, Irina Wolpert is a sought-after member of Egon Zehnder’s Technology & Communications, Financial Services, and FinTech practices. 詳細

Zachary Pomerantz

Zachary Pomerantz

New York

Zach Pomerantz is in Egon Zehnder’s Global Services Practice, and is the US Head of Hospitality and Leisure. Focused on Real Estate, Travel &… 詳細

Edward Young

Edward Young

Boston

Based in Boston, Ed Young is active in Egon Zehnder’s Industrial practice with a special focus on utilities, power, and renewables. 詳細

Mark Stuart-Smith

Mark Stuart-Smith

Boston

Based in St. Louis, Mark Stuart-Smith is active in Egon Zehnder’s Consumer, Chief Marketing & Sales, DE&I, and Leadership Advisory practices. 詳細

Dan Petrossi

Dan Petrossi

Boston

Dan Petrossi, based in Boston, co-leads the firm’s Global Marketing and Sales practice and is active across Egon Zehnder’s Technology &… 詳細

Martha Williams

Martha Williams

Boston

Martha Williams, based in Boston, advises companies in the retail and consumer sectors. She is a valued partner to leading national and global clients… 詳細

Kristen Burke

Kristen Burke

Atlanta

Kristen Burke, based in Atlanta, leads in the firm’s Human Resource Officer practice at the intersection of Consumer and Technology… 詳細

Leticia McDonald

Leticia McDonald

Atlanta

Based in Atlanta, Leticia McDonald is an active member of Egon Zehnder’s Services Practice, focusing on Travel & Hospitality… 詳細


Thought Leadership | マーケティング・オフィサー

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The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more… 詳細

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Egon Zehnder, a global leader in executive search and leadership advisory services, announced today that Jason Hecker has joined the firm’s Chicago office as… 詳細

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