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経営幹部の中で、チーフ・マーケティング・オフィサー(CMO)は最も変化のスピードが速く、かつ独特の役割を果たしています。消費財からテクノロジー企業、ヘルスケアから製造業まで、その業界が顧客中心主義を掲げ、変化のスピードが速さを増す中、CMOは組織と顧客を結びつける存在なのです。CMOはブランドコミュニケーションを牽引し、社内外の顧客にインスピレーションを与えるとともに、ますます重要となっているパフォーマンスマーケティングの分野も率いていきます。業務上の全ての課題、つまり、デジタルディスラプションやデータディスラプション、営業、イノベーション、そして全く新しい顧客経験の創造までを手掛けなければなりません。一方で、新しいエンゲージメント手法を求める顧客との第一接点としての仕事もあります。今日のCMOが成功するには、組織横断的な協力に優れ、ビジネスのバリューチェーン全体を理解することが不可欠です。これは全く新しいリーダーシップの責務です。

エゴンゼンダーのチーフ・マーケティング・オフィサー・プラクティスのコンサルタントはマーケティングを学べる世界有数の企業や最も革新的なスタートアップでの勤務経験を積んでいます。デジタルプラクティスの分野でも精力的に活動しており、企業の戦略目標に沿った敏捷なマーケティング組織を設計するお手伝いをしております。弊社は、エグゼクティブの経験とその能力、そして潜在的な力を評価・定量化できることから、未来の課題に備えるべく、最も適したマーケティングリーダーを確実に発掘するサポートを提供します。また、グローバルに展開しており、「ワン・ファーム(One Firm)」アプローチを採用していることから、このネットワークを活用して、CEOや他の経営幹部を支え、これまで以上にお客様を重視する時代を切り開くことができるダイナミックなマーケティングリーダーの採用を可能にします。

皆様と共に、業界の先端を行くマーケティングチームを構築することを楽しみにしております。

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マーケティング・オフィサー コンサルタント

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker leads Egon Zehnder’s Global Chief Marketing and Growth Officers Practice and is a leader of the company’s Food Segment. 詳細

Anja Herrmann

Anja Herrmann

New York

Anja Herrmann leads the firm’s US Retail, Apparel & Luxury Practice and is a core member of the Consumer and Digital practices. 詳細

Steve Selwood

Steve Selwood

New York

Stephen Selwood, based in New York, is a core member of Egon Zehnder’s Consumer and Financial Services Practices. He is a trusted advisor to large… 詳細

Pree Rao

Pree Rao

New York

Preetam (Pree) Rao, based in New York, is a core member of Egon Zehnder’s Consumer and Chief Marketing Officer Practices. Prior to joining the firm… 詳細

Dan Petrossi

Dan Petrossi

Boston

Dan Petrossi, based in Boston, is active across Egon Zehnder’s Technology & Communications practice, including the crossover of Media and Industrial. 詳細

Glenn Zweig

Glenn Zweig

Atlanta

Based in Atlanta, Glenn Zweig is active in Egon Zehnder’s Private Equity, Technology, Consumer and Financial Officers practices. 詳細

Michaëlle Gocko

Michaëlle Gocko

Atlanta

Based in Atlanta, Michaëlle Gocko is active across Egon Zehnder’s Industrial and Technology & Communications practices. She is a valued advisor… 詳細

Michael Portland

Michael Portland

Chicago

Michael Portland is a member of Egon Zehnder’s CEO and Board Consulting practices and has deep expertise in CEO and C-suite succession, executive… 詳細

A. Rory Finlay

A. Rory Finlay

Chicago

Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. In these times of dynamic industry change and disruption… 詳細

Elizabeth Noyes

Elizabeth Noyes

Chicago

Elizabeth Noyes draws on her human capital and organizational transformation experience as an active member of our Services and Human Resources… 詳細

Caroline Lombardi

Caroline Lombardi

Miami

Caroline Lombardi, based in Miami, is active in Egon Zehnder’s Services and Consumer Practices. She applies her extensive hands-on industry leadership… 詳細

Gabriela Carvalho

Gabriela Carvalho

Miami

Gabi Carvalho leads Egon Zehnder’s Financial Services Practice for the Americas focusing on Payments, Retail Banking, FinTech and Insurance. 詳細

Artemio Garza

Artemio Garza

Miami

Artemio Garza, based in Miami, leads Egon Zehnder’ s Chief Communications Officers practice across North America and is a core member of the firm’s… 詳細

Kristi Maynor

Kristi Maynor

Dallas

Kristi Maynor leads the firm’s Global Retail Practice. She previously headed the Chief Marketing Officer Practice and has been a core member of the… 詳細

Brent Magnuson

Brent Magnuson

Dallas

Brent Magnuson, based in Dallas, focuses on CEO succession, C-Suite and Board work. He led Egon Zehnder’s global Retail… 詳細

Jay Feinstein

Jay Feinstein

Dallas

Jay Feinstein, based in Dallas, is mainly active in Egon Zehnder’s Health Practice while also applying his deep expertise to support clients with… 詳細


Thought Leadership | マーケティング・オフィサー

What CXOs Think of Marketing:

What CXOs Think of Marketing:

At more and more organizations, marketing has become firmly established as a C-suite function. 詳細

CMO Redefined

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines… 詳細

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to… 詳細

What We Heard – Never Waste a Crisis

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more… 詳細

How CMOs in the Epicenter of Innovation View the World

How CMOs in the Epicenter of Innovation View the World

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services… 詳細

Jason Hecker Bolsters Egon Zehnder’s Chicago Team

Jason Hecker Bolsters Egon Zehnder’s Chicago Team

Egon Zehnder, a global leader in executive search and leadership advisory services, announced today that Jason Hecker has joined the firm’s Chicago office as… 詳細

Which CMO Skill Is More Valuable: Industry Expert Or Versatile Leader?

Which CMO Skill Is More Valuable: Industry Expert Or Versatile Leader?

More and more we are seeing major companies entrusting top marketing roles to leaders with diversified industry expertise– not necessarily in the corporation’s direct… 詳細

“What wins is just dogged resilience, day in, day out.”

“What wins is just dogged resilience, day in, day out.”

Katherine Grainger, British Olympic gold medalist in rowing, and Ben Medlock, co-founder of SwiftKey, discuss what lies beyond brains and brawn. 詳細

C-Suite Perspectives: The CMO

C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best… 詳細

Architect of Consumer Centricity

Architect of Consumer Centricity

The role of the Chief Marketing Officer at the interface between market needs and business strategy. 詳細

AdAge - Sarah Van Dyck - CMOs Unlock Growth by Building Agile Organisations

AdAge - Sarah Van Dyck - CMOs Unlock Growth by Building Agile Organisations

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full… 詳細

How to Lead an Agile Organization

How to Lead an Agile Organization

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the… 詳細

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