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マーケティング・オフィサー

経営幹部の中で、チーフ・マーケティング・オフィサー(CMO)は最も変化のスピードが速く、かつ独特の役割を果たしています。消費財からテクノロジー企業、ヘルスケアから製造業まで、その業界が顧客中心主義を掲げ、変化のスピードが速さを増す中、CMOは組織と顧客を結びつける存在なのです。CMOはブランドコミュニケーションを牽引し、社内外の顧客にインスピレーションを与えるとともに、ますます重要となっているパフォーマンスマーケティングの分野も率いていきます。業務上の全ての課題、つまり、デジタルディスラプションやデータディスラプション、営業、イノベーション、そして全く新しい顧客経験の創造までを手掛けなければなりません。一方で、新しいエンゲージメント手法を求める顧客との第一接点としての仕事もあります。今日のCMOが成功するには、組織横断的な協力に優れ、ビジネスのバリューチェーン全体を理解することが不可欠です。これは全く新しいリーダーシップの責務です。

エゴンゼンダーのチーフ・マーケティング・オフィサー・プラクティスのコンサルタントはマーケティングを学べる世界有数の企業や最も革新的なスタートアップでの勤務経験を積んでいます。デジタルプラクティスの分野でも精力的に活動しており、企業の戦略目標に沿った敏捷なマーケティング組織を設計するお手伝いをしております。弊社は、エグゼクティブの経験とその能力、そして潜在的な力を評価・定量化できることから、未来の課題に備えるべく、最も適したマーケティングリーダーを確実に発掘するサポートを提供します。また、グローバルに展開しており、「ワン・ファーム(One Firm)」アプローチを採用していることから、このネットワークを活用して、CEOや他の経営幹部を支え、これまで以上にお客様を重視する時代を切り開くことができるダイナミックなマーケティングリーダーの採用を可能にします。

皆様と共に、業界の先端を行くマーケティングチームを構築することを楽しみにしております。

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マーケティング・オフィサー コンサルタント

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker leads Egon Zehnder’s Global Chief Marketing and Growth Officers Practice and is a leader of the company’s Food Segment. 詳細

Anja Herrmann

Anja Herrmann

New York

Anja Herrmann leads the firm’s US Retail, Apparel & Luxury Practice and is a core member of the Consumer and Digital practices. 詳細

Steve Selwood

Steve Selwood

New York

Stephen Selwood, based in New York, is a core member of Egon Zehnder’s Consumer and Financial Services Practices. He is a trusted advisor to large… 詳細

Pree Rao

Pree Rao

New York

Preetam (Pree) Rao leads Egon Zehnder’s North America Chief Marketing Officers practice and is a core member of the Consumer Practice. 詳細

Zachary Pomerantz

Zachary Pomerantz

New York

Based in New York, Zachary Pomerantz is active in Egon Zehnder’s Real Estate Services and Travel & Hospitality practices. 詳細

Martha Williams

Martha Williams

Boston

Martha Williams, based in Boston, advises companies in the retail, digital and consumer sectors. She is a valued partner to leading national and… 詳細

Dan Petrossi

Dan Petrossi

Boston

Dan Petrossi, based in Boston, leads the firm’s Commercial Officer practice and is active across Egon Zehnder’s Technology & Communications, Software… 詳細

Mark Stuart-Smith

Mark Stuart-Smith

Boston

Based in Boston and St. Louis, Mark Stuart-Smith is active in Egon Zehnder’s Consumer and Leadership Advisory practices. 詳細

Leticia McDonald

Leticia McDonald

Atlanta

Based in Atlanta, Leticia McDonald is an active member of Egon Zehnder’s Travel & Hospitality, Marketing Officers, and Media, Entertainment & Sports… 詳細

Michaëlle Gocko

Michaëlle Gocko

Atlanta

Based in Atlanta, Michaëlle Gocko is active across Egon Zehnder’s Industrial, Technology & Communications and Diversity, Equity and Inclusion… 詳細

A. Rory Finlay

A. Rory Finlay

Chicago

Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. In these times of dynamic industry change and disruption… 詳細

Michael Portland

Michael Portland

Chicago

Michael Portland is a member of Egon Zehnder’s CEO and Board Consulting practices and has deep expertise in CEO and C-suite succession, executive… 詳細

Meg Reynolds

Meg Reynolds

Chicago

Based in Chicago, Meg Reynolds is active in Egon Zehnder’s Technology Practice, focusing on the communications and enterprise technology sectors. 詳細

Megan Trice

Megan Trice

Chicago

Based in Minneapolis, Megan Trice is active in Egon Zehnder’s Consumer Practice. She draws on deep experience across financial services, consumer… 詳細

Michael Sheehy

Michael Sheehy

Chicago

Mike Sheehy, based in Chicago, is active in Egon Zehnder’s global Health Practice, partnering with clients across the healthcare spectrum to help them… 詳細

Elizabeth Noyes

Elizabeth Noyes

Chicago

Elizabeth Noyes draws on her human capital and organizational transformation experience as an active member of our Services and Human Resources… 詳細


Thought Leadership | マーケティング・オフィサー

What CXOs Think of Marketing:

What CXOs Think of Marketing:

At more and more organizations, marketing has become firmly established as a C-suite function. 詳細

CMO Redefined

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines… 詳細

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to… 詳細

What We Heard – Never Waste a Crisis

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more… 詳細

How CMOs in the Epicenter of Innovation View the World

How CMOs in the Epicenter of Innovation View the World

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services… 詳細

Jason Hecker Bolsters Egon Zehnder’s Chicago Team

Jason Hecker Bolsters Egon Zehnder’s Chicago Team

Egon Zehnder, a global leader in executive search and leadership advisory services, announced today that Jason Hecker has joined the firm’s Chicago office as… 詳細

“What wins is just dogged resilience, day in, day out.”

“What wins is just dogged resilience, day in, day out.”

Katherine Grainger, British Olympic gold medalist in rowing, and Ben Medlock, co-founder of SwiftKey, discuss what lies beyond brains and brawn. 詳細

Architect of Consumer Centricity

Architect of Consumer Centricity

The role of the Chief Marketing Officer at the interface between market needs and business strategy. 詳細

C-Suite Perspectives: The CMO

C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best… 詳細

Which CMO Skill Is More Valuable: Industry Expert Or Versatile Leader?

Which CMO Skill Is More Valuable: Industry Expert Or Versatile Leader?

More and more we are seeing major companies entrusting top marketing roles to leaders with diversified industry expertise– not necessarily in the corporation’s direct… 詳細

AdAge - Sarah Van Dyck - CMOs Unlock Growth by Building Agile Organisations

AdAge - Sarah Van Dyck - CMOs Unlock Growth by Building Agile Organisations

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full… 詳細

How to Lead an Agile Organization

How to Lead an Agile Organization

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the… 詳細

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