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营销高管

首席营销官(CMO)是首席级高管层级中变化最快、最为独特的职位。当几乎所有行业(从消费品、科技、医疗保健到工业)都更加以客户为中心、变革速度持续加快之时,CMO成为联结组织与客户的纽带。CMO领导品牌传讯,激发内外部客户,同时推动绩效营销这一日益重要的领域。他们还要应对几乎所有的商务挑战,包括数字化/数据颠覆、销售、创新、创立全新的客户体验,同时也是满足客户对新沟通方式的要求的主要接口。为了取得成功,今天的CMO必须擅长构建跨职能合作关系,并理解整个企业的价值链。这确实是个全新的领导角色。

亿康先达的CMO职能咨询顾问曾在全球领先的营销培训机构和最具创新精神的新创企业工作。作为数字化业务咨询团队的积极领导者,我们帮助企业设计符合其战略目标的敏捷型营销组织。我们评估和量化高管以往经验、当前能力和未来潜力的能力,可确保我们帮助您判明最适合承担未来挑战的营销领导人才。凭借我们的全球覆盖面和“全球一体”理念,我们将充分调动业务网络来招募充满活力的营销领导人才,他们能够帮助CEO和其他首席级高管驾驭这个空前重视客户需求的市场。

我们期待着与您合作打造业界领先的营销团队。

营销高管 Consultants

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker leads Egon Zehnder’s Global Chief Marketing and Growth Officers Practice and is a leader of the company’s Food Segment. 阅读更多

Anja Herrmann

Anja Herrmann

New York

Anja Herrmann leads the firm’s US Retail, Apparel & Luxury Practice and is a core member of the Consumer and Digital practices. 阅读更多

Pree Rao

Pree Rao

New York

Preetam (Pree) Rao, based in New York, is active in Egon Zehnder’s Consumer and Chief Marketing Officer Practices. 阅读更多

Stephen Selwood

Stephen Selwood

New York

Stephen Selwood, based in New York, is a core member of Egon Zehnder’s Consumer and Financial Services Practices. He is a trusted advisor to large… 阅读更多

Dan Petrossi

Dan Petrossi

Boston

Dan Petrossi, based in Boston, is active across Egon Zehnder’s Technology & Communications, Media, Entertainment & Sports practices. A seasoned… 阅读更多

Alison Lohr

Alison Lohr

Atlanta

Alison Lohr, based in Atlanta, is active in Egon Zehnder’s Consumer Products Practice. 阅读更多

Glenn Zweig

Glenn Zweig

Atlanta

Based in Atlanta, Glenn Zweig is active in Egon Zehnder’s Private Equity, Technology, Consumer and Financial Officers practices. 阅读更多

Michael Portland

Michael Portland

Chicago

Michael Portland is a member of Egon Zehnder’s CEO and Board Consulting practices and has deep expertise in CEO and C-suite succession, executive… 阅读更多

A. Rory Finlay

A. Rory Finlay

Chicago

Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. In these times of dynamic industry change and disruption… 阅读更多

Elizabeth Noyes

Elizabeth Noyes

Chicago

Elizabeth Noyes draws on her human capital and organizational transformation experience as an active member of our Services and Human Resources… 阅读更多

Gabriela Carvalho

Gabriela Carvalho

Miami

Gabi Carvalho, based in Miami, heads the Global Retail Financial Services Practice, focusing on payments, retail banking, insurance, and asset… 阅读更多

Artemio Garza

Artemio Garza

Miami

Artemio Garza, based in Miami, leads Egon Zehnder’ s Chief Communications Officers practice across North America and is a core member of the firm’s… 阅读更多

Caroline Lombardi

Caroline Lombardi

Miami

Caroline Lombardi, based in Miami, is active in Egon Zehnder’s Services and Consumer Practices. She applies her extensive hands-on industry leadership… 阅读更多

Kristi Maynor

Kristi Maynor

Dallas

Kristi Maynor leads the firm’s Global Retail Practice. She previously headed the Chief Marketing Officer Practice and has been a core member of the… 阅读更多

Brent Magnuson

Brent Magnuson

Dallas

Brent Magnuson, based in Dallas, focuses on CEO succession, C-Suite and Board work. He led Egon Zehnder’s global Retail… 阅读更多

Brian Reinken

Brian Reinken

Dallas

Brian Reinken is a leader in the CEO and Board practices at Egon Zehnder, with vast experience across the consumer and technology sectors and a… 阅读更多

Thought Leadership on 营销高管

What CXOs Think of Marketing:

What CXOs Think of Marketing:

营销高管

At more and more organizations, marketing has become firmly established as a C-suite function. 阅读更多

CMO Redefined

CMO Redefined

营销高管

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines… 阅读更多

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

营销高管

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to… 阅读更多

What We Heard – Never Waste a Crisis

What We Heard – Never Waste a Crisis

营销高管

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more… 阅读更多

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