Amanda Roberts

New York

consultant name

Amanda Roberts Egon Zehnder, New York

About

Amanda Roberts, based in New York, is a trusted advisor to a range of US-based and global clients, with a particular focus on chief communications officers and chief marketing officers. She is deeply experienced in sales and marketing functions for both B2B and B2C businesses. Amanda leads searches for commercial executives across retail, QSR, technology, and consumer goods. She is active in Egon Zehnder’s Communications and Public Affairs Officer, Chief Marketing Officer, and Consumer Practices.

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Prior to joining Egon Zehnder, Amanda served as COO and led all marketing and business development initiatives at Management Leadership for Tomorrow, a national non-profit focused on high potential minorities. Amanda previously served as the Chief of Staff to the global Chairman of Young & Rubicam Brands, where she assisted with global leadership development programs and agency key accounts; as Vice President, Sales & Marketing at Wall Street Institute, where she traveled among 27 countries to establish franchised marketing and sales programs; and as Principal Consultant at The Parthenon Group, a strategic management consulting firm, where she worked across the consumer, healthcare, and education sectors. Earlier in her career, Amanda led national accounts at a targeted marketing start up, and led a retail sales force for the launch of wireless services in the telecommunications industry.

Amanda earned a BA from University of California at Berkeley and an MBA from Harvard Business School.


News and Publications

What Got You Here Won’t Get You There: Five Things Communications Leaders Need to Know to Stay Relevant

The rapid elevation of communications leadership has given many practitioners a seat at the table but has left them to fill the role without a guidebook. Looking at how the top communications spot has changed since the 1990s – and what its trajectory might look like into the next decade – shows just how extensive this change has been.

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

PRWeek – How Communications Leaders Adapt to a Post-PR World

PRWeek, eBay, Egon Zehnder, and Edelman convened senior PR pros from Silicon Valley to discuss best practices and big issues facing the comms and tech sectors during a March panel discussion at eBay's headquarters in San Jose.

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

CMSWire - Artificial Intelligence, Virtual Reality and the Future of Digital Marketing

Virtual reality (VR) and artificial intelligence (AI) will revolutionize digital marketing, write Egon Zehnder consultants Amanda Roberts and Sarah Van Dyck for CMSWire.

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Fortune – Amanda Roberts – Tips on Tearing Down Barriers to the C-Suite

How can women best overcome the obstacles to the C-Suite? In an article for Fortune magazine Egon Zehnder’s Amanda Roberts offers female executives a few tips on how to reach the top.

How to Lead an Agile Organization

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the entrepreneurial disruptors experiment their way to success, legacy organizations must also adopt this “try and fail” mindset and learn to take risks in order to survive.

Achieving Gender Parity: Insights from the Concordia Summit

In a notable panel at the recent Concordia Summit in New York, female executives from Mars Chocolate, Walmart and Virgin United joined leaders from civil society to discuss gender diversity and gender parity in the C-suite.

Do the Right Thing and Do It Well

What can CHROs do to enhance their HR function and take it to the next level? In a bid to answer this tough question we interviewed a number of CHROs at some of the world's leading companies renowned for their best-in-class HR practices.

C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best advice for CMOs.

The Kellogg Marketing Leadership Summit Series

Egon Zehnder is a founding partner of Northwestern University’s Kellogg Marketing Leadership Summit, now in its sixth year.

consultant name

Amanda Roberts Egon Zehnder, New York