Our Marketing and Sales Practice is dedicated to helping CEOs, boards, and management teams achieve topline growth for their organizations.
The roles of Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO), as well as hybrid positions such as Chief Commercial Officer and Chief Growth Officer, are the most critical in the C-suite for driving that growth.
CMOs are the nexus between organizations and customers at a time when virtually every industry — from consumer to tech to healthcare and industrial — is focused on customer-centricity and the velocity of change continues to accelerate. CMOs lead brand dialogue, inspire internal and external clients and champion the increasingly important discipline of performance marketing – all in service of connecting customer needs with business results.
CROs are often responsible for every process that generates revenue in an organization. They foster collaboration across various revenue-related functions, including marketing and sales, customer success, support, pricing, and sales operations.
As the line between marketing and sales functions is increasingly blurring in many industries, leaders who are capable of taking on greater scope and complexity are in high demand. Hybrid roles ranging from Chief Customer Officer to Chief Marketing and Sales Officer sit at the intersection point of these historically siloed functions with scopes that focus on both short-term wins and long-term growth.
Today’s market dynamics require deep functional expertise applied to industry-specific situations. At Egon Zehnder, our Marketing & Sales consultants bring a wealth of experience from some of the world’s leading marketing and sales companies, as well as innovative startups. We partner with public and privately held companies, bringing insight, market knowledge, and talent expertise to help clients shape their senior topline talent needs. With our “One Firm” approach, we are able to draw on our global network to build out entire topline teams with a focus spanning Brand Marketing, Performance Marketing, Customer Experience, Digital, CRM/Lifecycle Marketing, E-Commerce, Innovation, Go-To-Market Strategy, Direct Sales, Channel Sales, Ecosystem Partners, Customer Success, Customer Support and Sales Operations. We also work closely with organizations on succession plans including CEO and Board/Advisory roles where a marketing, sales, or broader topline background is critical for success.
We look forward to partnering with you on your people needs to unlock industry-leading growth.