Big data doesn't make decisions: leaders do
Six guiding principles to build organizational muscle in analytics. A paper by Egon Zehnder and Kellogg School of Management.
Big data isn’t a data science problem. It’s a leadership problem. Leaders who’ve solved it are building new business and operating models, sparking disruptive innovation, and changing the terms of competition in their industries. How? To find out, we talked to senior executives who are leading the way in making data analytics part of the DNA of their organizations. From these discussions, six principles emerged that can help jumpstart the organization’s effort to build organizational muscle in analytics.