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Sixth Annual Kellogg Marketing Leadership Summit

Agility – The Key to Unlocking Growth

For its sixth annual summit welcomed more than 100 senior marketing leaders on September 14-15, 2016. The program featured a mix of interactive sessions, panels, as well as new research from founding partners Kellogg, Egon Zehnder, and McKinsey & Company.

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Why Agility is the Key to Unlocking Growth

"Innovative leaders don't need to define a vision; they need to create a context where others are able to innovate."

Marketing Insights

How to Lead an Agile Organization

How to Lead an Agile Organization

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For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the… 阅读更多

CMO Briefing No. 10: Are you ready to lead digital disruption?

CMO Briefing No. 10: Are you ready to lead digital disruption?

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This CMO Briefing from Egon Zehnder’s Dick Patton and Rory Finlay explores the leadership implications of this year’s Kellogg Summit topic: “Exceeding Market Growth… 阅读更多

Today’s CMO is being “Redefined”

Today’s CMO is being “Redefined”

Watch Dick Patton and Rory Finlay interview leading Chief Marketing Officers on what marketers need to do to be successful in a rapidly changing… 阅读更多

CMO Briefing No. 7: The Big Choice for Marketers

CMO Briefing No. 7: The Big Choice for Marketers

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On October 24-25, 2012, Egon Zehnder International, McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the second annual Kellogg Marketing… 阅读更多

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