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Sixth Annual Kellogg Marketing Leadership Summit

Agility – The Key to Unlocking Growth

For its sixth annual summit welcomed more than 100 senior marketing leaders on September 14-15, 2016. The program featured a mix of interactive sessions, panels, as well as new research from founding partners Kellogg, Egon Zehnder, and McKinsey & Company.

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Why Agility is the Key to Unlocking Growth

"Innovative leaders don't need to define a vision; they need to create a context where others are able to innovate."

Marketing Insights

How to Lead an Agile Organization

How to Lead an Agile Organization

Marketing Officers

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the… Read more

The Talent Innovation Formula for Transformational Marketing

The Talent Innovation Formula for Transformational Marketing

Marketing Officers

What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create… Read more

Transformation At The Kellogg Marketing Leadership Summit

Transformation At The Kellogg Marketing Leadership Summit

Marketing Officers

In her latest Forbes CMO Summit article, Kristi Maynor shares stories of personal transformation, business transformation and the cultural shift towards rewarding risk discussed… Read more

To Accelerate CEO Diversity, Look to CMOs

To Accelerate CEO Diversity, Look to CMOs

Marketing Officers

Egon Zehnder’s Kristi Maynor discusses which C-Suite role exhibits key leadership factors most closely to the CEO. Read more

The Intersection of Brand and Culture

The Intersection of Brand and Culture

Marketing Officers

The news story seems common now. Information about a company – working conditions, political affiliations, government relations, etc. – is made public, and the… Read more

Defining the Modern Marketer: The Hourglass Imperative

Defining the Modern Marketer: The Hourglass Imperative

Marketing Officers

Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals… Read more

CMO Briefing No. 10: Are you ready to lead digital disruption?

CMO Briefing No. 10: Are you ready to lead digital disruption?

Marketing Officers

This CMO Briefing from Egon Zehnder’s Dick Patton and Rory Finlay explores the leadership implications of this year’s Kellogg Summit topic: “Exceeding Market Growth… Read more

Today’s CMO is being “Redefined”

Today’s CMO is being “Redefined”

Watch Dick Patton and Rory Finlay interview leading Chief Marketing Officers on what marketers need to do to be successful in a rapidly changing… Read more

CMO Briefing No. 7: The Big Choice for Marketers

CMO Briefing No. 7: The Big Choice for Marketers

Marketing Officers

On October 24-25, 2012, Egon Zehnder International, McKinsey & Company and Northwestern University’s Kellogg School of Management jointly hosted the second annual Kellogg Marketing… Read more

Egon Zehnder at the 2018 Kellogg Marketing Leadership Summit

Egon Zehnder at the 2018 Kellogg Marketing Leadership Summit

Marketing Officers

As CMOs continue to face obstacles in the dynamic business world, it’s important to remember the primary takeaways, gleaned while surrounded by peers who… Read more

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