智识与洞见 | 物联网

Digitalization, automation, robotization, artificial intelligence – our society is in the midst of a fundamental transformation. It impacts on companies and of course on executive search firms as well, says Michael Ensser, Managing Partner of Egon Zehnder Germany, in an interview with German business daily Handelsblatt.

Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few. Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.

There is a big push among traditional media companies to be “mobile first.” But before reaching that milestone, a company has to be fairly far along in digital transformation.