Natascha van Boetzelaer (Jacobovits)


consultant name

Natascha van Boetzelaer (Jacobovits) Egon Zehnder, Amsterdam


Natascha van Boetzelaer, based in Amsterdam, is a core member of the Digital segment of Egon Zehnder’s global Technology and Communications Practice. She is also active in the firm’s Consumer Practice. Natascha works with disrupters as well as the disrupted companies across sectors to define and develop the talent, organization and behaviors required to achieve growth and execute transformation. She advises broader technology and media companies as well as clients in retail and hospitality. Originally from the Netherlands, Natascha joined the firm in Amsterdam and spent several years in our Hong Kong office.


Prior to joining Egon Zehnder, Natascha was the Investor Relations Officer for Gilde, a private equity buyout firm in the Netherlands. Previously, she was based in London as an Associate with Arts Alliance, a venture capital organization where she spent five years investing in early stage consumer internet businesses. Subsequently, as Director Business Development for Arts Alliance Media, Natascha developed and implemented a buy-and-build strategy in the digital film and cinema sector. She started her career as a Strategy Consultant with Mercer Management Consulting (now Oliver Wyman) in London, where she worked with clients in the technology, media and telecom sector in Europe and Australia.

Natascha earned a BA in Economics from McGill University in Montreal, and completed the Corporate Finance Program at London Business School.

News and Publications

Financieele Dagblad – Digital Transformation Requires Culture Change First

There is still a large gap between digital strategy and practice, with companies continually struggling to fully implement digital transformation due to lack of organizational support and cultural change. These insights and more were gleaned from an event discussing the findings of a recent study from Financieele Dagblad and Vlerick Leuven Gent Management School in Ghent, Belgium.

Financieele Dagblad – The Digital Leader is Often Alone

“And another Digital Officer bites the dust,” wrote Egon Zehnder consultant Natascha van Boetzelaer in a LinkedIn post. Van Boetzelaer is bothered by this emerging trend.

What Management Wants From the Changes Brought About by the Digital Era

Executives who join companies to lead a digital transformation process are faced with a range of barriers, and may even abandon the project in just a few months. He or she will walk away frustrated and tired of fighting against the tide. The reason for this is that these professionals are hired with the support and incentive of the CEO, but soon find themselves alone.

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

Making the Future Now — How Financial Services Firms Can Adapt to a Customer-Centric World

Challenged by quick-moving rivals from outside the industry, traditional financial services institutions are looking to remake themselves to meet the expectations of customers who want service that is intuitive, customized and on demand. To find the digital leaders they need to pilot that shift, financial services institutions need to follow these ten best practices.

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Winning the War for Digital Talent in China

The digital transformation is unstoppable, and nowhere more so than in China – where there are already 700 million people using the internet and social media, and roughly 100,000 new users joining each day. China’s e-commerce market is estimated at over RMB16 trillion, equivalent to around 40% of global e-commerce sales.

CEOs Can’t Delegate Digital Leadership

Virtually every CEO today must simultaneously run the organization’s traditional business and transform that business to meet the demands and opportunities of today’s customer-centric, innovation-driven world.

Egon Zehnder’s Natascha Jacobovits Talks About Hiring Digital Talent to Drive Change

Recruiting digital talent to drive change was the key issue explored by Natascha Jacobovits-van Boetzelaer, head of Egon Zehnder’s Global Digital Practice, at a recent conference for insurance executives in Asia.

South China Morning Post – Diversity Drives a Culture of Innovation

Hiring individuals from non-traditional backgrounds is the key to creating a culture of experimentation and disruption. This was the key finding to emerge from a panel discussion entitled “Introducing an entrepreneurship mentality to promote intrapreneurship in organizations” recently held at the Game Changers Forum 2 in Hong Kong.

Destination Digital – Finding and Building the Talent to Get There

In a world where consumers tweet complaints in public forums, shop online as much as on high streets, and express brand preferences on Facebook, excellence in digital is critical for business success.

consultant name

Natascha van Boetzelaer (Jacobovits) Egon Zehnder, Amsterdam


Natascha van Boetzelaer (Jacobovits)

Tel +31 20 301 11 11

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