At more and more organizations, marketing has become firmly established as a C-suite function.

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

“A Framework for Leadership” was the topic of Gizem Weggemans’ presentation at The Indie Summit at the Royal College of Physicians on 14th June in London. The Indie Summit is the only large-scale global conference and networking event exclusively for Owners, CEOs and Senior Directors of the world’s leading independent marketing and communications agencies.

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services and media sectors.

Virtual reality (VR) and artificial intelligence (AI) will revolutionize digital marketing, write Egon Zehnder consultants Amanda Roberts and Sarah Van Dyck for CMSWire.

Katherine Grainger, British Olympic gold medalist in rowing, and Ben Medlock, co-founder of SwiftKey, discuss what lies beyond brains and brawn.

The role of the Chief Marketing Officer at the interface between market needs and business strategy.

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

As digitization sweeps across China’s economy and transforms consumers’ expectations and behavior, companies in every sector are scrambling to keep up. They must reimagine customer experiences, win at e-commerce, and harness digital technology to reshape their operations and organizations.