Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands part of the conversation.
CMO of Eventbrite, Brian Irving, discusses the importance and bravery of applying incubating to marketing.
Jay Sethi, CMO of Diageo Beer Company and VP of Smirnoff, discusses brand purpose and how Smirnoff leverages it as a pillar for growth.
Kellogg's Chair of the school's Marketing department, Florian Zettelmeyer, discusses how the role of marketing's shift in the midst of digital and business transformation.
Kellogg's Chief Growth Officer discusses how she prioritizes investing in herself in such a high-performance role.
At the 2019 Kellogg Leadership Summit, Intuit's Global CMO shares her career journey and her experience working on both the consumer and tech side.
At the 2019 Kellogg Marketing Leadership Summit, Chief Marketing and Sales Officer of Fluresh, Lindsay Levin, shares lessons learned from her jump from Pepsico to the startup world.
At the 2019 Kellogg Marketing Leadership Summit, Egon Zehnder's Jason Hecker sat down with IHG's SVP Global Marketing Eric Lent to discuss how growth has impacted their marketing function.
At the 2019 Kellogg Marketing Leadership Summit, Egon Zehnder's Kristi Maynor sat down with Kellogg Professor Jim Stengel to discuss the future of brand purpose.
At the ninth annual Kellogg Marketing Leadership Summit, marketing leaders discussed the topic of growth.