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How Artificial Intelligence Is Changing Marketing

As Marketing, Technology and Data officers integrate AI as part of their tech stack, several considerations and questions remain regarding how to leverage its benefits smartly.

CMO Leadership in the Boardroom

While marketers are qualified to bring their unique knowledge to the board as corporate directors, that rarely happens. This publication delves into the successful transformation model CFOs have used and adapts it to the unique context of CMOs.

3 Priorities for Today’s Marketing Leaders

Consultants Martha Williams and Pree Rao, alongside other experts, weigh in on trends and challenges in a time of radical industry shifts.

The B2B Takeover: Insights from CMOs

Explore the lessons which B2B leaders and CMOs can derive from their B2C counterparts in the dynamic landscape of B2B companies.

CMOs Bank on AI’s Marketing Prowess

AI could prove to be an invaluable tool in leading a paradigm shift in the customer experience. This would be a major relief for many CMOs.

What Sets Successful Chief Revenue Officers Apart in Turbulent Times?

Based on our work with CROs, we’ve identified five essential leadership behaviors for surviving—and thriving—when you are planning for the worst.

Beauty Marketer Make-Over

Beauty marketers have always been on the edge of innovation, setting trends and pushing boundaries. As the sector evolves, so does the CMO's role.

Embracing Identity: Insights from LGBTQ+ CMOs

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers at a time when the business world was slowly progressing on DE&I issues.

Big to Small: CMOs Share Their Journeys

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and shocked exclamations. After all, who would walk away from a position that so many would love to attain?

Marketers: Dare to Dream and Disrupt Yourself

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from. His hallmark ability to disrupt whatever industry is borne of a thirst to disrupt himself along the way.

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