At the 2020 Kellogg Marketing Leadership Summit, Sarah Van Dyck spoke with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express about the intersection of business and purpose, and the role brands play in bringing purpose to life.
P&G’s Fama Francisco talks about the importance of uncovering uncomfortable truths to create compelling campaigns and to make progress in diversity, equity and inclusion.
Kristi Maynor spoke with George Felix, Chief Marketing Officer of Pizza Hut, about his experience leading a brand through a crisis and what it means to be a brand in culture.
Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can be adapted and scaled within an organization.
Jason Hecker spoke with Aetna CMO Gannon Jones, where they discussed the power of data to understand your customer and the impact of COVID-19 on how brands interact with stakeholders.
Kristi Maynor spoke with Ann Mukherjee, CEO Pernod Ricard North America, on marketing’s responsibility to be bold, what the future of marketing looks like, and how to develop talent the right way.
Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.
Egon Zehnder's Pree Rao spoke with Bediz Eker, Managing Director, Strategy for VMLY&R, about how COVID-19 has disrupted the marketing function and what's in store for the future of marketing.
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