You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a simple one: What do you want to do with your professional life?

As companies broaden their definitions of DE&I, they will increasingly view it as imperative to their business success.

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success.

At the 2020 Kellogg Marketing Leadership Summit, Sarah Van Dyck spoke with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express about the intersection of business and purpose, and the role brands play in bringing purpose to life.

P&G’s Fama Francisco talks about the importance of uncovering uncomfortable truths to create compelling campaigns and to make progress in diversity, equity and inclusion.

Kristi Maynor spoke with George Felix, Chief Marketing Officer of Pizza Hut, about his experience leading a brand through a crisis and what it means to be a brand in culture.

In a year of transformation, Tifenn Dano-Kwan of Dropbox, describes why marketing leaders need to think about their function as a revenue engine.

Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can be adapted and scaled within an organization.

Jason Hecker spoke with General Mills’ Brad Hiranaga, who shares how their brand purpose guides them through the COVID-19 pandemic.

Jason Hecker spoke with Aetna CMO Gannon Jones, where they discussed the power of data to understand your customer and the impact of COVID-19 on how brands interact with stakeholders.