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CMO: Future Chief Experience Officer?

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

Fast Forward: Pree Rao at Brand Week Istanbul 2020

Egon Zehnder's Pree Rao spoke with Bediz Eker, Managing Director, Strategy for VMLY&R, about how COVID-19 has disrupted the marketing function and what's in store for the future of marketing.

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

Big “M” Marketing Just Got Bigger

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing function?

New Marketing for the New Normal

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique imprint.

Market-Morphosis: How the Landscape has Changed

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come.

In Conversation with Vineet Mehra, Global CMO of Walgreens Boots Alliance

Egon Zehnder's Sarah Van Dyck sat down with Walgreens Boots Alliance's Global CMO to discuss how growth has impacted their marketing function.

Data in Difficult Times

The role of Chief Data and Analytics Officers has expanded dramatically in recent months. Learn more about what they think has changed.

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands part of the conversation.

Applying Incubating to Marketing

CMO of Eventbrite, Brian Irving, discusses the importance and bravery of applying incubating to marketing.

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