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Defining the Modern Marketer: The Hourglass Imperative

Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.

Forbes — CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future

The CMO role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. Leader of Egon Zehnder's CMO Practice Kristi Maynor shares what will be necessary for future marketing leaders to continue to innovate.

The Talent Innovation Formula for Transformational Marketing

What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create a marketing talent blueprint. By adopting this innovation framework, companies can better ensure the placement of the right talent to drive transformational change.

What CXOs Think of Marketing:

At more and more organizations, marketing has become firmly established as a C-suite function.

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

Egon Zehnder’s Gizem Weggemans at The Indie Summit, “A Framework for Leadership”

“A Framework for Leadership” was the topic of Gizem Weggemans’ presentation at The Indie Summit at the Royal College of Physicians on 14th June in London. The Indie Summit is the only large-scale global conference and networking event exclusively for Owners, CEOs and Senior Directors of the world’s leading independent marketing and communications agencies.

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

How CMOs in the Epicenter of Innovation View the World

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services and media sectors.

CMSWire - Artificial Intelligence, Virtual Reality and the Future of Digital Marketing

Virtual reality (VR) and artificial intelligence (AI) will revolutionize digital marketing, write Egon Zehnder consultants Amanda Roberts and Sarah Van Dyck for CMSWire.

AdAge - CMOs Unlock Growth by Building Agile Organisations

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

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