Enter the 5 Cs of modern marketing (commerciality, courage, creativity, curiosity and community) — all of which are critical enablers that CEOs and boards must champion to ensure marketing fulfills its role as a true driver of business growth.

This article explores why Chief Revenue Officers (CROs) are becoming key contenders for CEO roles. It discusses their expertise in revenue growth, strategic decision-making, and their ability to navigate both short-term goals and long-term business visions.

Pree Rao and Martha Williams highlight that strong marketing leaders earn a seat at the table by connecting the voice of the customer to the strategic goals and KPIs of the enterprise.

Egon Zehnder's Pree Rao on how marketing leaders can best position themselves for new opportunities.

As Marketing, Technology and Data officers integrate AI as part of their tech stack, several considerations and questions remain regarding how to leverage its benefits smartly.

While marketers are qualified to bring their unique knowledge to the board as corporate directors, that rarely happens. This publication delves into the successful transformation model CFOs have used and adapts it to the unique context of CMOs.

Consultants Martha Williams and Pree Rao, alongside other experts, weigh in on trends and challenges in a time of radical industry shifts.

Explore the lessons which B2B leaders and CMOs can derive from their B2C counterparts in the dynamic landscape of B2B companies.

AI could prove to be an invaluable tool in leading a paradigm shift in the customer experience. This would be a major relief for many CMOs.

Based on our work with CROs, we’ve identified five essential leadership behaviors for surviving—and thriving—when you are planning for the worst.