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Guts & Data: The Talent Retail Needs to Serve the Post-Pandemic Consumer

Post-pandemic Retail is emerging to be a noisy place, and product relevancy has never been more critical, or more difficult, to achieve. Is your team equipped to manage the upheaval?

You're a Marketer. So Why Isn't Your Own Brand Distinctive?

You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a simple one: What do you want to do with your professional life?

Why Your CMO Is Critical to Diversity and Inclusion

As companies broaden their definitions of DE&I, they will increasingly view it as imperative to their business success.

AdAge — How to Ensure a CMO Hire Will Be a Good Fit For the C-Suite

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success.

In Conversation with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express

At the 2020 Kellogg Marketing Leadership Summit, Sarah Van Dyck spoke with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express about the intersection of business and purpose, and the role brands play in bringing purpose to life.

In Conversation with Fama Francisco, CEO Feminine and Baby Care at P&G

P&G’s Fama Francisco talks about the importance of uncovering uncomfortable truths to create compelling campaigns and to make progress in diversity, equity and inclusion.

In Conversation with George Felix, Chief Marketing Officer of Pizza Hut

Kristi Maynor spoke with George Felix, Chief Marketing Officer of Pizza Hut, about his experience leading a brand through a crisis and what it means to be a brand in culture.

In Conversation with Tifenn Dano-Kwan, CMO of Dropbox

In a year of transformation, Tifenn Dano-Kwan of Dropbox, describes why marketing leaders need to think about their function as a revenue engine.

In Conversation with Kellogg Business School's Jim Stengel

Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can be adapted and scaled within an organization.

In Conversation with Brad Hiranaga, Chief Brand Officer, North America for General Mills

Jason Hecker spoke with General Mills’ Brad Hiranaga, who shares how their brand purpose guides them through the COVID-19 pandemic.

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