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In Conversation with Vineet Mehra, Global CMO of Walgreens Boots Alliance

Egon Zehnder's Sarah Van Dyck sat down with Walgreens Boots Alliance's Global CMO to discuss how growth has impacted their marketing function.

Data in Difficult Times

The role of Chief Data and Analytics Officers has expanded dramatically in recent months. Learn more about what they think has changed.

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands part of the conversation.

Applying Incubating to Marketing

CMO of Eventbrite, Brian Irving, discusses the importance and bravery of applying incubating to marketing.

Brand Purpose as a Pillar for Growth

Jay Sethi, CMO of Diageo Beer Company and VP of Smirnoff, discusses brand purpose and how Smirnoff leverages it as a pillar for growth.

Marketers as the Architects of Growth

Kellogg's Chair of the school's Marketing department, Florian Zettelmeyer, discusses how the role of marketing's shift in the midst of digital and business transformation.

The Gift of Feedback in Your Career

Kellogg's Chief Growth Officer discusses how she prioritizes investing in herself in such a high-performance role.

Why You Should Embrace the Lateral Move in Your Career

At the 2019 Kellogg Leadership Summit, Intuit's Global CMO shares her career journey and her experience working on both the consumer and tech side.

A Marketer's Journey From Enterprise to Startup

At the 2019 Kellogg Marketing Leadership Summit, Chief Marketing and Sales Officer of Fluresh, Lindsay Levin, shares lessons learned from her jump from Pepsico to the startup world.

IHG's Story of Growth—and Lessons Learned Along the Way

At the 2019 Kellogg Marketing Leadership Summit, Egon Zehnder's Jason Hecker sat down with IHG's SVP Global Marketing Eric Lent to discuss how growth has impacted their marketing function.

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