Andreas Gräf


consultant name

Andreas Gräf Egon Zehnder, Düsseldorf


Andreas Gräf, based in Düsseldorf, is a trusted advisor to consumer and retail clients. He has many years of experience consulting to international and local consumer goods companies as well as local and international retail clients. His particular focus is on family owned businesses. Andreas conducts CEO and non-executive director searches as well as searches for CMOs/CSOs and senior financial officers. He also provides management appraisals and leadership development consulting. Andreas is active in Egon Zehnder’s Consumer, Services, Chief Marketing Officers, Financial Officers, and Executive Assessment and Development Practices, as well as the firm’s Family Business Advisory.


Prior to joining Egon Zehnder, Andreas was Marketing Director and a Member of the Management Board at Mars GmbH in Germany. His previous positions with Mars included Head of Consumer Marketing, National Account Manager, and Brands Manager in Germany. Earlier, Andreas held various Marketing and Market Research positions with Henkel KGaA in Düsseldorf, ultimately serving as Product Manager for Henkel Cosmetics.

Andreas earned an MA in Business Administration and Economics from University of Cologne.

News and Publications

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

The Next-Generation Retail CEO: Mobilising an Ecosystem of Advocates

In contrast to the “merchant princes” who built the great retail businesses of the last century, the next-generation CEO will need to be a more skilled team builder who can create a culture of motivated collaboration.

consultant name

Andreas Gräf Egon Zehnder, Düsseldorf