Cynthia Soledad Egon Zehnder, Chicago
Cynthia Soledad, based in Chicago, serves clients across all consumer goods and services sectors, with deep experience in consumer durables, packaged goods, and retail. She conducts executive search for leadership roles in marketing, digital, consumer insights, and customer experience. Cynthia also provides management appraisal and advises clients on diversity and inclusion practices.More
Prior to joining Egon Zehnder, Cynthia spent 13 years in brand leadership, with a focus on harnessing consumer behavioral insight to drive innovation. She served as senior brand director at Whirlpool Corporation, overseeing KitchenAid through a global brand position refresh and the redesign of all major appliances. She also led the marketing services organization, including Consumer and Marketplace Insights and internal Creative Services, and established the company’s first Digital Center of Excellence. Prior to Whirlpool, Cynthia was a brand manager at Procter & Gamble, where she held roles in business delivery, upstream innovation, and shopper marketing. Throughout her career, Cynthia has been engaged in leadership development for diverse employees, serving as a leader of Whirlpool’s Women’s Network and P&G’s Asians in Marketing and CMK.
Cynthia earned a BA in Anthropology from the University of Chicago and an MBA from the Darden Graduate School of Business at University of Virginia.