Cynthia Soledad


consultant name

Cynthia Soledad Egon Zehnder, Chicago


Cynthia Soledad, based in Chicago, serves clients across all consumer goods and services sectors, with deep experience in consumer durables, packaged goods, and retail. She conducts executive search for leadership roles in marketing, digital, consumer insights, and customer experience. Cynthia also provides management appraisal and advises clients on diversity and inclusion practices.


Prior to joining Egon Zehnder, Cynthia spent 13 years in brand leadership, with a focus on harnessing consumer behavioral insight to drive innovation. She served as senior brand director at Whirlpool Corporation, overseeing KitchenAid through a global brand position refresh and the redesign of all major appliances. She also led the marketing services organization, including Consumer and Marketplace Insights and internal Creative Services, and established the company’s first Digital Center of Excellence. Prior to Whirlpool, Cynthia was a brand manager at Procter & Gamble, where she held roles in business delivery, upstream innovation, and shopper marketing. Throughout her career, Cynthia has been engaged in leadership development for diverse employees, serving as a leader of Whirlpool’s Women’s Network and P&G’s Asians in Marketing and CMK.

Cynthia earned a BA in Anthropology from the University of Chicago and an MBA from the Darden Graduate School of Business at University of Virginia.

News and Publications

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

Filling the Leadership Pipeline with Women

For nearly 40 years, women have outnumbered men in U.S. colleges, but as women move through the workforce, the scales tip in the other direction. Surprisingly, the U.S. market has fallen behind the rest of the world when it comes to gender diversity in the boardroom.

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

Unlocking Leadership Potential, to Meet the Challenges And Opportunities of Today’s Disruptive Landscape

CHROs today face an ever more difficult challenge – identifying and developing the talent to drive the transformation required in today’s organizations, individuals who can solve problems quickly and in new ways, with the fortitude to navigate in uncertainty and to accept and overcome failure through an onslaught of data and marketplace changes.

How to Lead an Agile Organization

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the entrepreneurial disruptors experiment their way to success, legacy organizations must also adopt this “try and fail” mindset and learn to take risks in order to survive.

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The Kellogg Marketing Leadership Summit Series

Egon Zehnder is a founding partner of Northwestern University’s Kellogg Marketing Leadership Summit, now in its sixth year.

Take These 3 Steps to Ensure the Leadership Pipeline is Balanced

In my work in executive search, it is blessedly rare these days for discussions about leadership or board succession NOT to include the topic of diversity. The frequency and comfort level many corporate leaders now have discussing diversity is something to celebrate in and of itself.

consultant name

Cynthia Soledad Egon Zehnder, Chicago