Egon Zehnder
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Cynthia Soledad, based in Chicago, coleads Egon Zehnder’s Diversity and Inclusion Practice and is an active member of the firm’s Consumer and Chief Marketing Officers practices. She is a respected provider of executive search and management appraisal services across all consumer goods and services, while drawing on deep experience in consumer durables, packaged goods, and retail.

Great leaders build great businesses by unlocking the potential of their people. I feel strongly about helping them on their journey.

Prior to joining Egon Zehnder, Cynthia served as Senior Brand Director at Whirlpool Corporation with responsibility for the KitchenAid brand, which included refreshing its positioning and redesigning the main products. She also led Marketing Services and established the company’s first digital center of excellence. Earlier, Cynthia was a Brand Manager at Procter & Gamble, where she held various roles in business delivery, upstream innovation, and shopper marketing. Throughout her career, Cynthia has been engaged in developing leadership and promoting employee diversity and inclusion, for example by leading the Whirlpool Women’s Network and P&G’s Asians in Marketing and CMK group.

Cynthia earned a BA in anthropology from the University of Chicago and an MBA from the Darden Graduate School of Business at the University of Virginia. Outside work, she enjoys singing. Her husband and two children as well as her large extended family are very important to her.

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