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Cynthia Soledad, based in Chicago, coleads Egon Zehnder’s Diversity and Inclusion Practice and is an active member of the firm’s Consumer and Chief Marketing Officers practices. She is a respected provider of executive search and management appraisal services across all consumer goods and services, while drawing on deep experience in consumer durables, packaged goods, and retail.

Great leaders build great businesses by unlocking the potential of their people. I feel strongly about helping them on their journey.

Prior to joining Egon Zehnder, Cynthia served as Senior Brand Director at Whirlpool Corporation with responsibility for the KitchenAid brand, which included refreshing its positioning and redesigning the main products. She also led Marketing Services and established the company’s first digital center of excellence. Earlier, Cynthia was a Brand Manager at Procter & Gamble, where she held various roles in business delivery, upstream innovation, and shopper marketing. Throughout her career, Cynthia has been engaged in developing leadership and promoting employee diversity and inclusion, for example by leading the Whirlpool Women’s Network and P&G’s Asians in Marketing and CMK group.

Cynthia earned a BA in anthropology from the University of Chicago and an MBA from the Darden Graduate School of Business at the University of Virginia. Outside work, she enjoys singing. Her husband and two children as well as her large extended family are very important to her.

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Content by Cynthia Soledad

What CXOs Think of Marketing:

What CXOs Think of Marketing:

At more and more organizations, marketing has become firmly established as a C-suite function.

Take These 3 Steps to Ensure the Leadership Pipeline is Balanced

Take These 3 Steps to Ensure the Leadership Pipeline is Balanced

In my work in executive search, it is blessedly rare these days for discussions about leadership or board succession NOT to include the topic of diversity. The frequency and comfort level many corporate leaders now have discussing diversity is something to celebrate in and of itself.

What We Heard – Never Waste a Crisis

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

Filling the Leadership Pipeline with Women

Filling the Leadership Pipeline with Women

For nearly 40 years, women have outnumbered men in U.S. colleges, but as women move through the workforce, the scales tip in the other direction. Surprisingly, the U.S. market has fallen behind the rest of the world when it comes to gender diversity in the boardroom.

AdAge - CMOs Unlock Growth by Building Agile Organisations

AdAge - CMOs Unlock Growth by Building Agile Organisations

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

Unlocking Leadership Potential, to Meet the Challenges And Opportunities of Today’s Disruptive Landscape

Unlocking Leadership Potential, to Meet the Challenges And Opportunities of Today’s Disruptive Landscape

CHROs today face an ever more difficult challenge – identifying and developing the talent to drive the transformation required in today’s organizations, individuals who can solve problems quickly and in new ways, with the fortitude to navigate in uncertainty and to accept and overcome failure through an onslaught of data and marketplace changes.

How to Lead an Agile Organization

How to Lead an Agile Organization

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the entrepreneurial disruptors experiment their way to success, legacy organizations must also adopt this “try and fail” mindset and learn to take risks in order to survive.

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