Kristi Maynor Kristi Maynor

As CMOs continue to face obstacles in the dynamic business world, it’s important to remember the primary takeaways, gleaned while surrounded by peers who have faced or are facing similar situations, from the 2018 Marketing Leadership Summit.

Egon Zehnder's Kristi Maynor spoke with GoFundMe's CMO Raquel Rozas at the 2018 Kellogg Marketing Leadership Summit.

Egon Zehnder's Kristi Maynor spoke with former CMO of Procter & Gamble and current Kellogg professor Jim Stengel at the 2018 Kellogg Marketing Leadership Summit.

Egon Zehnder's Kristi Maynor spoke with KFC U.S. President Kevin Hochman at the 2018 Kellogg Marketing Leadership Summit.

Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.

The CMO role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. Leader of Egon Zehnder's CMO Practice Kristi Maynor shares what will be necessary for future marketing leaders to continue to innovate.

What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create a marketing talent blueprint. By adopting this innovation framework, companies can better ensure the placement of the right talent to drive transformational change.

At more and more organizations, marketing has become firmly established as a C-suite function.

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to discuss courage and the characteristics of the world’s most successful CMOs. Courage is particularly important for marketing leaders because “a good CMO has to be ready to take personal risk,” says Maynor.

New York City has become the latest in the list of cities and states that are implementing new policies directly aimed at leveling the playing field, making it illegal for companies and organizations recruiting on behalf of a company to ask for the salary history of job candidates.

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more than one errant tweet or unflattering video away from a crisis. But while crises generate urgency and headlines, managing a brand today is a 24/7 operation of monitoring, messaging and refinement.

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

For some time now, leaders from across industries and geographies have been operating in an uncertain and volatile environment. And while we watch the entrepreneurial disruptors experiment their way to success, legacy organizations must also adopt this “try and fail” mindset and learn to take risks in order to survive.

For a generation, Procter & Gamble has been more than an icon of consumer packaged goods—it’s been the West Point of marketing, producing hundreds of CMOs across a range of industries.

In February 2015, President Obama, speaking at a White House Summit on cybersecurity and consumer protection, declared that the Internet has become a sort of Wild West, where private corporations are prime targets of hackers and cyber criminals.