While the race for the next Democrat presidential candidate plays out live on national television, a different race is going on behind the cameras: attracting the best staff and volunteers to their campaigns.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say. Social media and vanishing boundaries have exploded the old model. Instead, communications today has a very different focus: to manage the dynamic, two-way conversation between an organisation and its stakeholders.
The U.S. university is at an inflection point unlike anything it has experienced since its emergence at the beginning of the 20th century. The presidents of the largest universities oversee budgets that rival those of Fortune 1000 corporations and operations that can include medical centers, extensive real estate holdings, intellectual property portfolios, and athletic programs with lucrative television contracts and licensing deals.
In most developed economies around the world, public sector intervention is becoming more widespread. This not only includes new and stricter regulations, but even the state actively going back into business...
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