Egon Zehnder
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Michael Meier, based in Düsseldorf, advises family-owned, multinational, and private equity-backed companies in the consumer and industrial industries. He leads Egon Zehnder’s global Chief Marketing Officers Practice and has expertise in marketing globally and across industries. Michael is deeply experienced in C-suite and board-level recruitment, with a particular focus on CEO succession and board assignments. He also works with boards and executive committees on senior leadership development and merger integration.

Activity is not the same as achievement. I offer creative solutions and candid advice to help leaders and owners solve their unique challenges in succession planning, digitization, and personal growth.

Prior to joining Egon Zehnder, Michael was Vice President of Brand Management for Hilti Corporation, Head of Marketing at Bertelsmann, and a Project Leader with BBDO.

Michael has a PhD and an MA from the University of Munich and an MBA from OUBS in the U.K. He has also attended universities in Scotland and France. Michael is the author of “Die Erfolgsgeheimnisse des Marketingmanagers” (“Secrets of Success for the Marketing Manager”). He frequently publishes articles and gives interviews on marketing and commercial leadership, and has appeared in The Harvard Business Manager, Absatzwirtschaft, and Horizont. Outside of work, he is passionate about family, literature, the arts, cycling, and running.

Michael Meier unterstützt mittelständische Unternehmen und Großkonzerne in Deutschland und Europa bei der CEO-Nachfolgeplanung, der Entwicklung langfristiger Talentmanagement-Strategien und der Rekrutierung externer Spitzenkräfte. Auch zahlreiche Familienunternehmen gehören zu seinen Klienten. Besondere Expertise entwickelt er in der digitalen Transformation von Unternehmen. Darüber hinaus begleitet der zertifizierte Executive Coach Top-Führungskräfte in komplexen Entscheidungssituationen. Michael Meier ist Mitglied der Praxisgruppen Consumer, Industrial und CEO Succession sowie der globalen Family Business Advisory, und leitet selbst die globale Chief Marketing Officer Praxisgruppe von Egon Zehnder.

Vor seiner Tätigkeit bei Egon Zehnder war Michael Meier vier Jahre als Bereichsleiter bei der Hilti AG in Lichtenstein sowie bei BBDO und Bertelsmann tätig.

Michael M. Meier erwarb einen MBA an der OUBS, UK, und wurde, nach dem M.A. an der LMU in München, dort auch mit einer Arbeit zum digitalen Publizieren im Wissenschaftssektor zum Dr. phil. promoviert.

Der Düsseldorfer Berater ist Autor des Buches „Die Erfolgsgeheimnisse des Marketingmanagers“; weitere Beiträge sind im „Harvard Business Manager“ und in Fachmagazinen wie „Absatzwirtschaft“ und „Horizont“ erschienen.

My Areas of Focus

What We Do

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Content by Michael Meier

CMO Redefined

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines – thus creating new species – often in response to radical change in the environment.

Fluid Boundaries, New Challenges

Fluid Boundaries, New Challenges

Legacy organizations must respond – or risk their survival. While each organization will transform itself in a different way, each transformation is certain to have digital at its core, because digital is driving the changes in consumer expectations, markets and products.

Architect of Consumer Centricity

Architect of Consumer Centricity

The role of the Chief Marketing Officer at the interface between market needs and business strategy.

Kasper Rorsted - The value driver

Kasper Rorsted - The value driver

“A person who has never failed or made a mistake has never taken enough risks.”

Leaders of the Future: Navigating Disruption in Consumer Goods and Retail

Leaders of the Future: Navigating Disruption in Consumer Goods and Retail

Egon Zehnder was privileged to be part of the 60th annual Consumer Goods Forum global summit on 15-17 June 2016. Held in Cape Town, South Africa, the summit provided a window onto the energy and opportunity of Africa— the world’s youngest continent and one of the fastest-growing consumer markets.

W&V online – How CEOs Master Social Media

W&V online – How CEOs Master Social Media

How CEOs Master Social Media Social media like Twitter and Facebook have reshaped the communications landscape by offering CEOs a direct link to consumers and stakeholders.

From Brand Custodian to General Manager – The New Role of the CMO

From Brand Custodian to General Manager – The New Role of the CMO

In the age of digital media where the power of brands of all sizes has been democratized, customer focus has become a strategic imperative for every company.

Architect of Consumer Centricity

Architect of Consumer Centricity

Markets are merging; smart, self-confident consumers are networking with one another and sharing their views online. Instead of concentrating on the product, companies looking to exploit these developments need to build their business strategy around what the consumer wants.

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