CPG companies may need to recruit from outside of the industry to capitalize on recent changes in consumer purchase behaviors, to optimize customer experience, and to upgrade data and analytics capabilities.
It’s easy to forget, but not too long ago, large fast moving consumer goods companies such as Procter & Gamble, Mars, Nestle and Unilever were considered the blue chip training grounds for the world’s future leaders. From the 1980s through the early part of this decade, these companies were among the most sought after employers on campus, as students dreamed of joining these large-scale organizations that built billion dollar brands, garnered celebrity endorsements, and invested in developing their talent.
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