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Content related to Disruption

What to Expect When You’re SPAC-ing

Board assembly is no game. What Sponsors and Targets should know about assembling a Board under SPAC deadlines:

CMO: Future Chief Experience Officer?

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

Fast Forward: Pree Rao at Brand Week Istanbul 2020

Egon Zehnder's Pree Rao spoke with Bediz Eker, Managing Director, Strategy for VMLY&R, about how COVID-19 has disrupted the marketing function and what's in store for the future of marketing.

In for the Long Haul: Biotechs Address the Issues Presented by the Extended Pandemic

Evolving personal work patterns are demonstrating people’s amazing adaptability in the face of the pandemic.

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

Across the Semiconductor Value Chain: Navigating the U.S. China Tech Rivalry

With the Trump administration’s escalating restrictions on several major Chinese technology companies, and little sign that there will be a reset after the upcoming U.S. election, semiconductor companies in China, both domestic and multi-national, are caught in the center of a geopolitical storm.

Big “M” Marketing Just Got Bigger

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing function?

New Marketing for the New Normal

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique imprint.

Market-Morphosis: How the Landscape has Changed

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come.

Agility and Innovation Required: What Else Can I Do?

What are innovative companies doing to help with the well-being and mental state of their leaders and employees?

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