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A Company’s Good Deeds Can Energize Employees

Struggling companies naturally have a hard time keeping employees engaged. Leaders tend to focus on cost-cutting and big strategy shifts rather than on talent retention. But what if there was a way to revitalize a business while simultaneously energizing its people, asks Christoph Lueneburger in a blog contribution on the website of the Harvard Business Review.

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The Big Idea: 21st-Century Talent Spotting

In the cover article of the June 2014 Harvard Business Review, Claudio Fernández-Aráoz argues that potential – even more than skill and experience – must be the deciding factor as companies recruit and promote executives in a fast-changing, talent-scarce world.

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C-Suite Perspectives: The CMO

C-Suite executives from five renowned companies – AutoNation, Bloomin’ Brands, Old Navy, Diageo, and BBDO – share their candid insights, key concerns, and best advice for CMOs. Intriguingly, while the executives interviewed hail from different companies and industries, substantial consistency emerged across the dialogues. C-Suite executives see CMOs facing unprecedented challenges, and say a great deal rides on how CMOs perform.

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