Were you among the 100,000 visitors at the Mobile World Congress (MWC) this year in Barcelona (the largest digital and mobile event in the world, along with CES in Las Vegas)? Not even the public transportation strike—and no Uber in Spain!— could dampen the energy, networking and insights that make the Congress a must-attend event for the industry.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say. Social media and vanishing boundaries have exploded the old model. Instead, communications today has a very different focus: to manage the dynamic, two-way conversation between an organisation and its stakeholders.
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