Digital content enterprises are all about giving the market what it wants before the market knows it wants it. Quite simply, it’s a hits-driven business. Running such an enterprise demands a certain type of CEO—more an impresario than a traditional corporate executive.
In December 1999, Sir Robert Wilson, then Executive Chairman of Rio Tinto, delivered a speech in Melbourne (Australia) on the mining industry's response to the economic downturn occurring at that time. His view of the situation then is just as fitting for the recent downturn still prevailing in parts of the industry today.
Karl Alleman discusses how during the Great Depression, when most consumer goods companies were dramatically cutting back on marketing, Coca-Cola Chairman Robert Woodruff boldly increased promotional spending to better position the brand and grow the business.
In the last decade, the oversight responsibilities of the board have taken on a new level of complexity. Disruptive business models can come from any direction, and the types of risks the board must monitor have multiplied. At the same time, investors have become more demanding and more inclined to take action in the face of real or perceived underperformance.
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Egon Zehnder is deeply committed to Diversity and Inclusion, actively supporting and leading diversity initiatives worldwide including: