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The Wall Street Journal – MGM Bets on Departing Volvo Digital Chief to Boost Non-Casino Business

Atif Rafiq plans to use technology to create experiences, apart from slots and cards, that lure people back

  • April 2019

Atif Rafiq, chief digital officer at Volvo, plans to join MGM Resorts International as president of commercial and growth, helping guide the casino and hotel company’s expansion of digital services and technology modernization.

The move reflects a shift of the role of CDO from change catalyst to revenue producer, which can also lead to higher offices. According to the CDO Club, at least 34 CDOs have gone on to become chief executives, presidents or other business leaders since 2016. A wave of CDOs joined large U.S. firms in recent years, often at the behest of chief executives unhappy with the pace of digital adoption at their companies. Many CDOs report directly to CEOs, often level with chief information officers in the corporate power structure.

While some CIO-CDO pairs work well together, others don’t, said Martha Josephson, leader of the global Digital segment of Egon Zehnder’s Technology and Communications Practice. Debates about boundaries and approach are common. CDOs can show faster results in digitalizing a company’s operations if they also oversee internal technology—a CIO’s traditional turf, she said. This set up gives CDOs authority to make technology changes needed to support new business models, such as subscription services and partnerships with technology-based companies.

MGM has rearranged executive roles recently. The company is without a CIO since Sy Esfahani resigned in February, but plans to hire a new CIO, who will report to Mr. Rafiq.

Full Story: MGM Bets on Departing Volvo Digital Chief to Boost Non-Casino BusinessBy Kim S. Nash. 18, April 2019.

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