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Ninth Annual Kellogg Marketing Leadership Summit
Exploring the Importance of Growth in the Marketing Function

Over the past year, we’ve seen a great deal of change within the marketing function. For some brands, the decision has been to remove the CMO role in favor of Chief Growth or Chief Experience officers. These roles, while not titled “marketing,” are still functions of the marketing leader; the constant that exists among them is a customer-focused mindset that will ultimately lead to growth.

At the 2019 Kellogg Marketing Leadership Summit – the ninth-annual conference attended by 120 of today’s top marketers and held by The Kellogg School of Management in collaboration with Egon Zehnder and McKinsey & Company – marketing leaders discussed the topic of growth. The message conveyed was that the CMO role is now more important than ever before, regardless of the form it takes. This notion is one we’ll continue to champion as we advise marketing leaders to be stewards of modern leadership, connecting C-suites under the common goals of purpose and customer-centricity to achieve growth in many forms.

 

 



 

Video Interviews

IHG's Story of Growth—and Lessons Learned Along the Way

IHG's Story of Growth—and Lessons Learned Along the Way

Egon Zehnder's Jason Hecker sat down with IHG's SVP Global Marketing Eric Lent to discuss how growth has impacted their marketing function. Read more

From Enterprise to Startup

From Enterprise to Startup

Chief Marketing and Sales Officer of Fluresh, Lindsay Levin, shares lessons learned from her jump from Pepsico to the startup world. Read more

The Three Stages of Brand Purpose

The Three Stages of Brand Purpose

Egon Zehnder's Kristi Maynor sat down with Kellogg Professor Jim Stengel to discuss the future of brand purpose. Read more

Why You Should Embrace the Lateral Move in Your Career

Why You Should Embrace the Lateral Move in Your Career

Intuit's Global CMO shares her career journey and her experience working on both the consumer and tech side. Read more

The Gift of Feedback in Your Career

The Gift of Feedback in Your Career

Kellogg's Chief Growth Officer discusses how she prioritizes investing in herself in such a high-performance role. Read more

Marketers as the Architects of Growth

Marketers as the Architects of Growth

Kellogg's Chair of the school's Marketing department discusses how the role of marketing's shift in the midst of digital and business transformation. Read more

Brand Purpose as a Pillar for Growth

Brand Purpose as a Pillar for Growth

Jay Sethi, CMO of Diageo Beer Company and VP of Smirnoff, discusses brand purpose and how Smirnoff leverages it as a pillar for growth. Read more

Applying Incubating to Marketing

Applying Incubating to Marketing

CMO of Eventbrite, Brian Irving, discusses the importance and bravery of applying incubating to marketing. Read more

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