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MARKETING

Kellogg Marketing Leadership Summit

About the Summit

Egon Zehnder is proud to be a founding partner of the Kellogg School of Management's Marketing Leadership Summit. Now in its tenth year, more than 100 senior marketing leaders gathered to share insights on building agile marketing organizations. 

This year's Leadership Summit was held on October 16-17 virtually, due to the COVID-19 pandemic. The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned faculty and marketers who lead the world’s most important organizations.


Summit Partners

The Power of Creativity to Solve Business Problems

Kristi Maynor spoke with George Felix, Chief Marketing Officer of Pizza Hut, about his experience leading a brand through a crisis and what it means to be a brand in culture.

Featured Interviews

Brand Purpose Is Your Guide Through Crisis

Brand Purpose Is Your Guide Through Crisis

General Mills’ Brad Hiranaga shares how their brand purpose guides them through the COVID-19 pandemic. Read more

It's Time to Be Bold With Your Brand

It's Time to Be Bold With Your Brand

Kristi Maynor spoke with Ann Mukherjee, CEO Pernod Ricard North America, on marketing’s responsibility to be bold, what the future of marketing looks like,… Read more

The Three Stages of Brand Purpose

The Three Stages of Brand Purpose

Egon Zehnder's Kristi Maynor sat down with Kellogg Professor Jim Stengel to discuss the future of brand purpose. Read more

Yes, Marketing is A Revenue Engine

Yes, Marketing is A Revenue Engine

In a year of transformation, Tiffen Dano-Kwan of Dropbox, describes why marketing leaders need to think about their function as a revenue engine. Read more

The Gift of Feedback in Your Career

The Gift of Feedback in Your Career

Kellogg's Chief Growth Officer discusses how she prioritizes investing in herself in such a high-performance role. Read more

The Intersection of Business and Purpose

The Intersection of Business and Purpose

Sarah Van Dyke spoke with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express about the intersection of business and purpose, and… Read more

Marketing Insights

Market-Morphosis: How the Landscape has Changed

Market-Morphosis: How the Landscape has Changed

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come. Read more

Big “M” Marketing Just Got Bigger

Big “M” Marketing Just Got Bigger

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing… Read more

New Marketing for the New Normal

New Marketing for the New Normal

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique… Read more

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands… Read more

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content… Read more

To Accelerate CEO Diversity, Look to CMOs

To Accelerate CEO Diversity, Look to CMOs

Egon Zehnder’s Kristi Maynor discusses which C-Suite role exhibits key leadership factors most closely to the CEO. Read more

Transformation At The Kellogg Marketing Leadership Summit

Transformation At The Kellogg Marketing Leadership Summit

In her latest Forbes CMO Summit article, Kristi Maynor shares stories of personal transformation, business transformation and the cultural shift towards rewarding risk discussed… Read more

The Talent Innovation Formula for Transformational Marketing

The Talent Innovation Formula for Transformational Marketing

What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create… Read more

Defining the Modern Marketer: The Hourglass Imperative

Defining the Modern Marketer: The Hourglass Imperative

Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals… Read more

Egon Zehnder at the 2019 Kellogg Marketing Leadership Summit

Egon Zehnder at the 2019 Kellogg Marketing Leadership Summit

At the ninth annual Kellogg Marketing Leadership Summit, marketing leaders discussed the topic of growth. Read more

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