In her latest Forbes CMO Summit article, Kristi Maynor shares stories of personal transformation, business transformation and the cultural shift towards rewarding risk discussed at the 2018 Kellogg Marketing Leadership Summit.
Egon Zehnder's Cynthia Soledad spoke with the General Manager of U.S. Chromebooks Zena Arnold at the 2018 Kellogg Marketing Summit.
What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create a marketing talent blueprint. By adopting this innovation framework, companies can better ensure the placement of the right talent to drive transformational change.
Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them.
Egon Zehnder's Sarah Van Dyck spoke with the CMO of AR/VR and Facebook, Rebecca Van Dyck, at the 2018 Kellogg Marketing Leadership Summit.
In the past CMOs were mainly responsible for marketing brands to the outside world. Today’s CMOs are also being asked to improve the internal corporate culture that shapes those brands, reports AdvertisingAge.
