Egon Zehnder's Kristi Maynor spoke with KFC U.S. President Kevin Hochman at the 2018 Kellogg Marketing Leadership Summit.
The Talent Innovation Formula: 70/20/10
What is the right balance between traditionalists and change makers? In our experience, we’ve found the formula used by innovation leaders can also create a marketing talent blueprint. By adopting this innovation framework, companies can better ensure the placement of the right talent to drive transformational change.
The Talent Innovation Formula: 70/20/10
Egon Zehnder's Amanda Roberts spoke with the CMO of Peapod Carrie Bienkowski at the 2018 Kellogg Marketing Leadership Summit.
The Talent Innovation Formula: 70/20/10
Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.
The Talent Innovation Formula: 70/20/10
Egon Zehnder's Sarah Van Dyck spoke with the CMO of VR/AR and Facebook, Rebecca Van Dyck, at the 2018 Kellogg Marketing Leadership Summit.
In the past CMOs were mainly responsible for marketing brands to the outside world. Today’s CMOs are also being asked to improve the internal corporate culture that shapes those brands, reports AdvertisingAge.
